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Answers to 7 Popular SEO Questions

2008-02-01T01:45:00.000-08:00

By Jimsun Lui

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze importance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a seo campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and ppc marketing are not mutually exclusive. On the contrary, they are complementary with each other. First, I suggest you implement both natural SEO and ppc marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use ppc marketing as an alternative? For example, the word "pay-per-click search marketing", "ppc marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably throughout your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines cannot "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, mentioned that Google has some improvements in reading textual content of a flash file by utilizing search engine SDK tool offered by Adobe/Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlikely to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large ppc marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site´s ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you´d better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google´s quality guideline, i.e. no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Source : americanchronicle.com

SEO: Objectives, Process, Tips and Tools

2008-02-01T01:39:00.000-08:00

Get a head start on SEO process and techniques

By: Rahul Kumar Gupta

The web is expanding at an exponential rate where every kind of application B2B, B2C, or C2C is looking for an online web presence for increasing revenue, profits, customer base and getting global.

With expansion comes the real “need” for businesses to expose themselves to the potential customers in a way that is seemingly easy for the users to search/find them using some of the most common search engines. An effective web presence is required and SEO (Search Engine Optimization) is a technique that helps in making site and web-pages easily searchable over the internet which results in improving traffic by attracting new visitors

This article examines the SEO objectives, process, tips and offers a set of strategies that could be used to design websites that are more search-friendly. The primary audiences are developers and architects as well as online marketing professionals. The objective of this article to provide a head start for the SEO process and techniques and later professionals can look for more details and other available approaches.

SEO Objectives

Before taking up any project or activity the objective for the same should be clear and quantifiable which is applicable for SEO activity as well. Main and ultimate objective of SEO is “Increase in revenue and profits” for business, but this is an indirect objective and it is an outcome of the following basic objectives

Increase
a. The Online Search Engine presence – Searchable through most of widely used search engines.
b. Search Engine Rankings. – Getting our pages links as a part of first few links in search as result of search for relative keywords/phrase or domain on search engines.
c. The number of visitors on site or page – Increase in both quantity and quality of traffic on website or page results in increase in business and customer base.

Improve
a. The brand visibility and get the competitive advantage.

Reduce
a. The risk of being sidelined in the ever growing world of web.

SEO Process

Every company or individual wants their services, products or information pages to be easily available to the user when the user searches for relevant information over the internet. SEO is the process of improving the volume and quality of traffic to a web site from search engines search results. It is a continuous process and not a one-time event and it starts right from selecting the domain name and continues in development, site marketing and even in hosting. As SEO is continuous process so it has a starting point but it didn’t have any end point. It ends only when it is decided to end online presence.

For More .... Click Here

The Search Works strengthens its SEO team

2007-11-09T08:47:00.000-08:00

The Search Works, the European leader in search marketing services for online advertisers, today announces that it has appointed Usman Patel, formerly SEO Supervisor at Vivid Lime, to the role of SEO Manager. In a related move, James Keehan has been promoted to Commercial Product Director. James, previously a Group Account Director in the Finance team, will take responsibility for the development of the SEO offering and the creation and rollout of new products and services.

Usman’s appointment and James’ role change are part of a strategy that will see The Search Works strengthen its offering and build on a list of SEO clients that includes VisitBritain, Teletext and easyJet.

Usman has 5 years of experience in search and has worked on a number of high profile clients such as Columbus Direct, Insure For All and Club Direct. In his new role at The Search Works, Usman will work in collaboration with teams across the company, including New Business, Implementation and Operations, to develop tailored SEO strategies for clients and maintain the agency's strong reputation in the industry.

Commenting on his new role, Usman said, “I’m delighted to be joining a company whose heritage in search is second-to-none. I look forward to working with James as we enhance our SEO offering and build on recent successes such as the company’s number one position in the NMA Marketing Services Guide 2007.”

About The Search Works :

Headquartered in London, England, The Search Works is the UK’s leading specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past eight years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Comet, EasyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

For further information, please contact:
Tom Pearson / Nichola Waller
Firefly Communications
TheSearchWorksTeam@fireflycomms.com
+44 (0)20 7386 1544

Source : e-consultancy.com

Top 5 Ways To Get Your Site Listed In Google - Fast

2007-11-09T08:43:00.000-08:00

Fabian Tan

What are the most effective ways to get your site listed in Google quickly? Let's look at the top 7 ways to attract Google to your site:

Posting in authority forums - Forums often have a high Page Rank, which is crucial for ranking well in the search engines. Be sure to include your website's link in your signature. Don't spam the forums as you'll get kicked out quickly. Post useful content so forum posters will reply to your topic, keeping your topic high up on the page.

Create a blog - Blog sites like Wordpress and Blogger are regarded as authority sites by Google. By creating backlinks in a blog, you can get indexed by Google pretty quickly. You can also post relevant comments on other blogs and recommend your site in the process.

Use social bookmarking/networking sites - Again, make use of authority sites to increase your site's Page Rank. Post useful content at your MySpace blog and include a backlink to your website. Sites like Digg.com are also great for getting quick, quality backlinks for fast indexing.

Squidoo - Squidoo is a blogging platform on steroids. In recent times, Squidoo sites are getting great listings on the search engines. It's a little harder to set up a Squidoo site than it is to set up a blog, but the effort will pay off in spades.

Write articles - Articles are 'viral traffic generators' because they are often syndicated by content publishers when they are posted up at article directories. Use them to build useful backlinks. The more articles you write, the more backlinks you get.

Source : seoarticles4u.com

How To Please Your Website Visitors - Terry Detty

2007-08-30T04:36:00.000-07:00

By Terry Detty

So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a site that attracts spiders but not actual people? And what good is a site that only attracts some visitors but not search engine spiders?
In this article, we will go over writing content that interests and pleases both your readers and the spiders.

So how do you write content that pleases a visitor?

First, stick to writing content that is relevant to your site. That means that if your site is about Rock music, you should not have any content about dogs, as that only makes your site look bad and repels visitors.

Second, write content in an easy to understand, conversational format. Do not use big, fancy words just for the sake of looking smart or pleasing search engine bots. I can't count the number of times I've visited a site with content that is so hard to comprehend that I do not wish to ever come back to that site again. You want to make a good first impression on anyone who takes the time to look at your site, so make sure your content is easy to understand.

Third, never ever write content that is long, dull, and boring. If the point you are trying to get across can be said more concisely in 500 words, than why waste another 300 words droning on and on about the topic? This is a huge turnoff to potential visitors.

Fourth, make sure that all of your content is grammatically correct. I know, this is hard because we live in the instant messenger world, where sentences like "how r u?", are thought to be acceptable. However, anyone who is well-educated will appreciate good grammar. Make your site shine in this department.

Fifth, don't overuse keywords and keyword phrases. In other words, don't make it blatantly obvious to the reader that you are trying to attract search engine spiders to your site. Make an effort to make sure that your keywords and keyword phrases flow into the content of the article. This is easier said than done, but can be accomplished with a little fine tuning.

But what about search engine spiders? How do I please them?

Search engine spiders are actually very easy to please, much easier than actual human beings. This is because search engine spiders aren't subjective--they don't care what the subject is about; they just care about the number keywords and keyword phrases.

The only way you can possibly displease a search engine spider is by overusing a keyword/keyword phrase and making your site smell like spam. Search engine spiders are now more advanced than ever, and so they are better able to ignore sites that are full of spam. Too many keywords or keyword phrases that are blatantly there will hinder your site from being crawled by spiders.

Keyword density of 1-3% is generally considered to be good. Any less than 1% is bad and will make it harder for your site to get listed on search engines; any more than 4% makes your site look like spam. Keyword density is basically the number of keywords or keyword phrases in a piece of content divided by the total number of words. Before you write your article, take some time to make up a short list of keywords that are relevant to the topic at hand. Then try to naturally sprinkle them into your content, so that your content will please both the search engine bots and your readers. If you are able to do that, you will have a successful site in no time. Not only will the search bots love you, but actual people will, too!

Writing content that is good for both people and search engines is an absolute essential to making your site a powerhouse. So follow the rules above and you will be able to write excellent, pleasing content!

About the author

Terry Detty finds press release services and SEO marketing software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a newtime and attendance program he's been using.

Source : http://seoarticles4u.com

SEO Hosting Goes Live to Bring Search Engine Optimization Hosting Services to the Masses

2007-06-27T01:55:00.000-07:00

SEO Hosting, a division of Host Gator web hosting, announced today the official launch of their search engine optimization services hosting services. In addition to all the expected SEO capabilities, this new service enables customers to optimize their web sites for search engines by hosting on multiple C classes.

The new service stemmed from customers regularly asking Host Gator for multiple C Class capabilities because of their belief that search engines will penalize sites that have the same C class and are linking to each other. With multiple C Class capabilities, customers no longer have to work with different hosting providers to overcome this problem and can consolidate all their sites on SEO Hosting.

The initial response has been extremely encouraging, and we expect the strong demand to continue. Customers are also reassured that SEO Hosting is backed by Host Gator's reputation for top-notch service and support.
SEO Hosting is on Host Gator's network with The Planet where sites are on servers at all four of The Planet's data centers in Dallas, TX and are accessible via a fully meshed and redundant Certified Cisco Network featuring ten backbone providers.

Examples of some C Class hosting plans include:

- 5 C Classes for $7 per C-Class

- 30 C Classes for $5.75 per C-Class

- 50 C Classes for $4.75 per C-Class

Every hosting plan includes cPanel and WHM Control Panel, separate C Class IPs and nameservers, Linux hosting with Apache, unlimited domains, FTP accounts and MySQL databases. In addition, all hosting plans are covered by 24x7x365 support with instant backups and no contracts required. SEO Hosting is offering a 30-day money back guarantee with instant free setup for new customers.

"With the importance of high organic rankings on web search engines, businesses are looking to maximize every advantage that will help them improve their results," says Brent Oxley, president of Host Gator. "We found that companies were signing up with multiple locations in order to host different C Classes. SEO Hosting allows these customers the ability to consolidate all their accounts onto a single server and host, saving them time and money.

"The initial response has been extremely encouraging, and we expect the strong demand to continue. Customers are also reassured that SEO Hosting is backed by Host Gator's reputation for top-notch service and support."

SEO Hosting plans to offer useful tools in the future to its customers as well as provide search engine optimization advice from guest experts on its blog.

About SEO Hosting
SEO Hosting is the leader in search engine optimization hosting services for businesses looking to maximize their web presence. SEO Hosting is a division of Host Gator, a leading provider of shared, dedicated and reseller web hosting. SEO Hosting has offices in Houston, Texas and its data center operations are co-located out of The Planet's facility in Dallas, Texas, enabling it to access Tier-1 backbone providers such as UUNet, Sprint, Level 3, Global Crossing, Verio, AT&T and AboveNet.

To learn more, visit www.SEOhosting.com.

Media contact: Edward Yang, Edward @ FirecrackerPR.com, (949) 500-6422

Source : prweb.com

Knowing Search Engine Optimization SEO

2007-06-21T02:08:00.000-07:00

Introduction

Webmasters perform SEO and want to get good search engine ranking in Google because it is the most popular search engine in the world. However, you must be aware that Google is very strict in fighting against manipulation of search engine ranking.

To make sure your website has potential to get top Google ranking, your SEO effort must alert the following:

Website Structure and Content Development

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. The key point is a clear hierarchy, and reachable from static text link.

Offer a site map. It is a very important SEO element for Google to index your web pages and assign appropriate search engine popularity scores (link popularity) to your web pages. It is particularly useful for large websites.

Create a useful, information-rich site, and write pages that clearly and accurately describe your content with words users would type to find your pages. Google clearly states that they love information-rich website. So, SEO should emphasize on content development, and not SEO tricks.

Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you use images, make sure you provide descriptive and accurate ALT tags.

Avoiding SEO Spam

The fundamental works for SEO is to ensure only search engine acceptable practices are used, that is, make pages for users, not for search engines. If you or your SEO company implements unacceptable SEO practices or tricks, your website can be banned and removed from search engine index. This is especially true for Google. From experience, they are very determined to fight against search engine spam.

Therefore, you must alert that you do not commit in unacceptable SEO practices listed below:

Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking." Cloaking refers to the practice of presenting different content or URLs to users and search engines, for example, showing different content to search engines than to users, or present HTML version to search engines and present Flash pages to users. Serving up different results based on user agent can be perceived as cloaking.

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors.

Text (such as excessive keywords) can be hidden in several ways, including but not limited to the following "black-hat" SEO techniques: white text on white background, use of CSS display:none or display: hidden to hide text, including text behind an image via DIV tag or layering techniques, small font size such as setting font size to 0. Some SEO companies believe that Google cannot detect spam if CSS tricks are used. Unfortunately, this is wrong.

Links can be hidden including but not limited to the following "black-hat" SEO techniques: link consists of hidden text, use of CSS to make tiny hyperlink such as text with one pixel high, link hidden in a small character such as hyperlink a hyphen in middle of a web page.

"Keyword stuffing" refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google's search results. Excessive keywords in a meaningful web page can be perceived as keyword stuffing. Proper SEO must take care of this element.

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Google tries hard to index and show pages with distinct information. This filtering means, for instance, that if your site has a "regular" and "printer" version of each article, and neither of these is blocked in robots.txt or with a noindex meta tag, Google will choose one of them to list.

In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, Google also make appropriate adjustments in the indexing and ranking of the sites involved. Google implies that your website or whole network of websites can be penalized with low search engine rankings or removed from their index. Are you willing to take this risks and continue to build shadow websites?

For some reasons, if you cannot avoid duplicate content, Google suggests you can make use of robots.txt file to avoid Google indexing duplicated web pages or websites.

Alternatively, you can re-think of consolidate duplicated pages into 1 or expand each page to contain unique content.

Conclusion

SEO is not meaning of applying tricks to manipulate search engine ranking. SEO is about making a website search engine friendly and trustworthy, and building reputation to your website. To be search engine friendly and trustworthy, you must avoid unacceptable search engine optimization practices described above. If your SEO service provider is committing to those practices, stop to use them now and remove all spammy elements before your site get banned.

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About the author
Jimsun Lui is working as SEO director in Agog Digital Marketing Strategy Ltd, a search engine optimization company well versed in providing Chinese and English SEO consulting. He also manages a Chinese search engine optimization portal Asklui. http://www.agogdigital.com

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Source : seoarticles4u.com

SEO-PR Co-Founder Offers Press Release SEO Training Class at Search Engine Strategies (SES) Conference & Expo in Toronto

2007-06-04T00:17:00.000-07:00

Greg Jarboe, the industry’s top expert in press release SEO, will teach one of the four half-day search training classes at SES Toronto on Monday, June 11

TORONTO--(BUSINESS WIRE)--SEO-PR and Incisive Interactive Marketing today announced that they will offer a social media relations and press release SEO training class at the Search Engine Strategies (SES) Conference & Expo 2007 in Toronto (http://www.ses-toronto.com/). Greg Jarboe, the president and co-founder of SEO-PR, will teach one of the four half-day search training classes at the Intercontinental Toronto Centre Hotel on Monday, June 11, the day before the SES 2007 event opens.

Matt McGowan, Vice President of Marketing for Incisive Media said, “Based on the overwhelmingly positive feedback we received on our search training classes in San Jose, Chicago, and London, we have decided to expand SES Toronto to include a day of dedicated intensive workshop training. These classes can be taken in addition to the conference or independently. The added training day has been created to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment.”

For More Click Here... home.businesswire.com

Search Engine Optimization (SEO) India, Internet Marketing & Web Marketing Company India

2007-05-28T00:26:00.000-07:00

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!

SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.

For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. They make sure that whatever they do is client and quality centric.

Their team consists of experienced SEO / Internet Marketing experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place their client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients. Their Search Engine Optimization services help you increase targeted traffic

Successful promoting on the internet is NOT rocket science, simply a technique which involves keyword research and promotion.

Feel free to circulate and share out this article as you wish - if you can post it on your own site or email it to your friends then please do. It’s real time to reproduce the word far and wide amongst the all community across the world.

Resource: SEO MASTERS INDIA is an India based SEO Company, which provides professional Search Engine Optimization Services, Pay Per Click Management & Web Designing Services across the Globe. SEO Masters India seeks to further increase client return on investment by refining the most important aspect of an optimization campaign, research & development and algorithm decoding.

SEO Company India
SEO Services India
SEO Outsource India

Bay Street SEO Search Engine Optimization Firm Enjoys Great Year

2007-05-15T01:30:00.000-07:00

Some SEO consulting firms are enjoying strong success and a growing client base. The success of search engine marketing continues while other media suffer from ailing economies in specific industries. Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions. 2007 will be the firm's best year.

Toronto, ON (PRWEB) May 15, 2007 -- The growth of search engine marketing continues to surprise many in the advertising industry. Although search engine marketing expenditures are small in comparison with overall marketing expenditures, SEM as its called is growing fast and a subset of SEM called SEO (search engine optimization) is generating sales growth for firms who specialize in improving presence in organic search engine listings in Google, Yahoo and MSN.

Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions.

Two major clients including Dream Homes Magazine and Delta Hotels have enjoyed phenomenal 200% to 400% growth in traffic. This is despite setbacks in the travel and real estate industries in 2006 and with further declines expected in 2007. No reduction in Web site visits has been experienced by any of our clients demonstrating the resilience search engines possess within slowing economies. Another client, Lawyershop, has maintained its performance of 2005 becoming the top legal directory in Canada. Bay Street SEO's client's preference for search engine promotion over traditional media has proven to be wise, generating ongoing results, rather than a one-time promotional gain.

The market for search engine companies is strong and Google, the leading search engine, enjoys a search marketshare of more than 70% by some accounts and enjoyed a record 10.6 billion dollars in revenue in 2006 up from 6.1 Billion in 2006. They have reported a first-quarter revenue of 3.66 billion. That provides greater exposure for web sites listed in their search engine results pages, thus fuelling more demand for SEO specialist firms.

Bay Street SEO's clients are also expressing a greater interest in pay per click advertising. New PPC campaign development is expected to generate 10% of total revenues in 2007.

SEO consulting and services industry trends have shown a drift away from sophisticated optimization techniques toward mass linking building efforts. This is response to Google's strong reliance on link analysis to rank web sites. Yet prospects contacting us are expressing doubt and disappointment with the cost of paid link building and want to return to natural optimization campaigns. Bay Street SEO's clients with low Pagerank Web sites have seen outstanding rankings demonstrating that search engines are dealing with link spam and ranking well optimized sites. We expect the search engines to make major algorithm shifts that will diminish the power of paid text link and link exchanges. This will generate significant demand once again for on-site optimization techniques, which Bay Street SEO specializes in.

In-house SEO has been another industry trend that is not expected to limit future client base growth as new clients. The wide range of skills needed for top flight SEO is very difficult to develop. These skills include web programming, research, design, copywriting, marketing, and ingenuity in combining those skills will ensure demand for full-service SEO firms.

Bay Street SEO. Their clients in the travel, sports, software, real estate, printing, marketing, and advertising sectors have enjoyed phenomenal growth in traffic and sales.

Many of Bay Street SEOs clients enjoyed quick success in 2006 while others had to wait for "link-aging" delays to pass before finding themselves with top ranks, but their patience was well rewarded. One client saw an amazing doubling of their already high search engine referrals. Another enjoyed a 3,000% return on SEO investment ($600,000 from $20,000 fee). Ad agencies are showing strong interest in hiring professional optimizers in 2007 since they are under pressure to generate significant, not mediocre results. Bay Street SEO now provides SEO consulting services for 3 advertising agencies.

The rate of growth in prospective clients and actual clients in 2006/07 will continue to improve due to increased investments in online promotion.

About Search Engine Optimization

Search engine optimization is a process of ensuring the web site's copy content, its keyword usage and semantics is in concert with search engine's ranking algorithms. Search engines rank web sites by way of a number of factors. It isn't the presence of keywords on Web sites or their density that creates rankings, a misconception that results in disappointment for many companies trying in-house SEO for the first time.

About Bay Street SEO

Lead by 8 year SEO specialist and author Gord Collins, the Canadian based company specializes in search engine optimization and Google Adwords pay per click advertising campaigns. Bay Street has clients in a diverse range of industries including health, beauty, gaming, legal, manufacturing, travel, real estate, advertising and marketing.

Inquiries from CEOs and marketing managers are welcomed.

Source : prweb.com

WebSideStory Search 4.0 Wins 2007 SIIA Codie Award for Best Enterprise Search Engin

2007-04-21T00:52:00.000-07:00

Company Clinches Back-to-Back Wins for Best Enterprise Search Engine

WebSideStory, Inc. (NASDAQ: WSSI) , a leading provider of real-time customer intelligence solutions, today announced it has won the 2007 Codie Award in the Best Enterprise Search Engine category for the second straight year. The company's WebSideStory Search 4.0, one of six finalists in this category, won the accolades presented by the Software & Information Industry Association (SIIA) at the 22nd Annual Codie Awards Gala held on April 17, 2007, in San Francisco, based on its outstanding ability to bring relevant information to users via its patent-pending Active Browsing capability that leverages Ajax to power the site search experience. WebSideStory Search won last year for its ability to automatically rank site search relevancy based on the broad spectrum of Web site behavioral data available.

"We are honored and excited to win this prestigious award two years in a row," said Brian Sullivan, SVP and general manager of Search and Content Solutions at WebSideStory. "WebSideStory Search with Active Browsing provides a new way of searching that delivers more content faster to the site visitor. This capability delivers a user experience that optimizes visitor behavior and increases the overall business value for our customers."

The "clickless browsing experience" available in WebSideStory Search enables users to search and preview facet information and "more like this" categories simply by rolling their mouse over specified search results. WebSideStory Search offers industry-first functionality by leveraging Ajax, a Web 2.0 technology that helps to deliver greatly enhanced speed and interactivity, and subsequently, an improved visitor experience. This service adds to an already robust set of enterprise search capabilities that can be leveraged to support a wide range of online initiatives -- enabling self-service sites to drive call center deflection, enhancing the commerce search experience to increase sales and improving information access on news and media web sites.

"It is uncommon for a company to win an award in the same category two years in a row," said Ken Wasch, SIIA president. "This is a real tribute to WebSideStory and its highly innovative and unique approach to site search technology. Despite fierce competition, and the fact that we had more submissions than last year, no other company in this category was able to 'wow' the judges enough to take the win away from them this year."

The Codie Awards celebrate achievement and vision in software, education technology and digital content. This year's finalists were chosen from more than 1,200 nominations submitted by more than 600 companies -- breaking the record set in the 2006 awards.

About Visual Sciences and WebSideStory

Founded in 1996, WebSideStory, Inc. (NASDAQ: WSSI) and its subsidiary, Visual Sciences, LLC, are leading providers of real-time customer intelligence solutions. The services provided by WebSideStory and Visual Sciences deliver comprehensive insight into the lifetime of customer interactions across on-line and multi-channel businesses. More than 1,500 enterprises worldwide rely on the company for innovative solutions, enterprise-class services and a world-class network of partners to improve marketing, sales and operational performance. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. WebSideStory is a registered trademark of WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC, which is a wholly owned subsidiary of WebSideStory, Inc.

Source : prnewswire.com

Hunger for the Latest Search Engine Strategies Draws Crowds to the Big Apple

2007-04-21T00:51:00.000-07:00

Incisive Media announced today that more than 7,000 executives, marketers, business owners, webmasters and web search professionals turned out this year for Search Engine Strategies (SES) New York Conference & Expo. The conference, part of the Search Engine Strategies global series (www.SearchEngineStrategies.com), featured four content-rich days of engaging sessions and an extra day of web search training, both led by sought-after industry experts.

Attendees learned how to optimize ROI through search engine marketing and optimization efforts, and gained early insight into what's coming next in the constantly evolving world of web search. “Hot” sessions included Mobile Search Optimization & Meet the Mobile Search Engines, Auditing Paid Listings & Click Fraud Issues, Ad Agencies: Understanding the Search Difference, and Images & Search Engines.

“We’re proud to organize the world's most comprehensive gathering of search engine marketing and optimization-related professionals,” said Matt McGowan, Vice President of Marketing for Incisive Media. “As the SES shows continue to grow in popularity, we will continue to prove our commitment to highly appealing and instructive programs for this thriving community.”

Web search veteran Steve Berkowitz, senior vice president of Microsoft’s Online Services Group, was the featured speaker. Berkowitz — known for his role in the launch of Microsoft Live Search — discussed Microsoft's moves and ambitions in search.

Additionally, industry corporations capitalized on SES to showcase news of acquisitions. Most notably, Google announced on Friday the 13th that it would acquire DoubleClick for $3.1 billion – a deal that is expected to close by the end of the year. Google anticipates that this partnership will make the Internet more efficient for end users, advertisers, and publishers.

Announced on April 12th, Reprise Media was acquired by the Interpublic Group. It is the intention that Reprise remains independent and serves as a resource to the various IPG agencies, helping when their resources don't allow, including contribution to IPG's search marketing needs.

For additional information about the New York event and other conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

Contacts
PAN Communications
Ann Shannon, 978-474-1900
ses@pancomm.com

Source : businesswire.com

hakia, the First Search Engine to Mix News with Web Search Results, Increases News Content Volume by 100%

2007-04-21T00:50:00.001-07:00

hakia, the Web’s new meaning-based search engine, which became the first-ever search engine to mix news with Web search results in August 2006, has announced

immediate doubling of content volume in its “news with Web search results.” The technology upgrade further assures split-second freshness-of-results to a given query.

Unlike other search engines, hakia's semantic capability does not require a list of trigger words.

According to Dr. Riza C. Berkan, CEO of hakia, "Our approach is to analyze news content without relying on designated trigger words. This capability is due to full-scale

semantic analysis that we can perform in a split second, on-the-fly. With this announcement one sees that the future of searching dynamic content is already here. The

standard practice had been to bring news only if your query included a trigger word or phrase like 'election votes'."

The proprietary SemanticRankTM algorithm lets hakia analyze news content in a split-second, unlike other search algorithms which rely on the accumulation of statistics for

popularity-based ranking. “There is no time to collect popularity votes for news content, thus the only means for effective search is the semantic approach, which does a

complete job almost instantaneously," added Dr. Berkan.

hakia continues its development and evolution through its BETA operation, and expects to reach maturation by the end of 2007. Until then, the company plans to continue to

increase its news-mixing capacity.

About hakia

hakia has developed the Web’s new meaning-based search engine, utilizing a radically new infrastructure designed to deliver the most relevant search results. Founded in

2004, the company is privately held and based in New York City. Go to http://www.hakia.com.

Contacts
For hakia
Rob Wyse, 212-920-1470
rob@m1pr.com

Source : businesswire.com

Fresh Content: The Key to Killer Search Engine Marketing - SEO - Strategies by Barbara WebMama Coll

2007-04-11T05:23:00.000-07:00

Barbara Coll, CEO of WebMama.com Inc., will discuss the importance of using fresh content -- blogs, videos, and communities -- to achieve total visibility on the Web, at the International Internet Marketing Association's April 2007 Event, Fresh Content -- the new engine behind SEO in Vancouver this week.

Barbara Coll, CEO of WebMama.com Inc. believes that for businesses to thrive in this Web 2.0, user generated, social media driven world, they must first understand the driving force behind search engines: users. And what users want is fresh content.

"As blogs become more entrenched in our lives, businesses both large and small, need to look at redefining their online presence," Coll said. "Today fresh, compelling, and frequently updated content is the key to a successful SEO strategy; one that provides total visibility to searchers."

Coll will be presenting "Fresh Content -- the NEW engine behind SEO" providing an overview of SEO and the blogosphere in Vancouver, April 11, 2007. To register for the event, please visit IIMA online.

A firm believer in fresh content, Coll has been blogging since early 2003 and has recently updated her website to better utilize such technologies as RSS feed combiners, Podcasts, and radio streams.

Barbara Coll is a regular speaker for Search Engine Strategies and Ad-tech. She will be presenting at SES Latino, in Miami, Florida in June 2007, as well as discussing "Tools for search engine marketing" at Searchnomics 2007, in Santa Clara, California, later the same month.

Read, listen, and download Barbara 'Webmama' Coll's previous presentations on her new search engine optimized Web 2.0 website.

WebMama.com Inc. is Silicon Valley's premier search engine marketing company, providing SEO and SEM services to corporations around the world. Coll is the chief visionary behind the non-profit trade organization, Search Engine Marketing Professionals Organization (SEMPO). Read the story of WebMama.com's journey and extraordinary growth on WebMama.com's timeline.

Source : http://www.prweb.com

Beta Version of WordPress SEO Title Tag Plugin

2007-04-11T05:19:00.000-07:00

Beta Version of WordPress SEO Title Tag Plugin

SEO Title Tag Plugin Version 2.0 is Available in Beta and Absolutely Free to all Who Wish to Easily Optimize Title Tags across a WordPress Blog

Netconcepts®, LLC., (www.netconcepts.com) the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, today announced the general availability of its SEO Title Tag 2.0 beta version plug-in.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Google’s dreaded Supplemental Index by assigning every URL its own unique title tag.

“Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),” said Stephan Spencer, NetConcepts president. “Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.”

The plug-in makes it dead easy to optimize title tags across a WordPress powered blog or website. Not just posts, not just home pages, but any and every title tag on the site.

Ultimately the plugin enables more traffic to be driven to the site because it:
Shows the search engine a unique title for each page
Decouples post titles from title tags, and
Helps prevent routing to the “Supplemental Index” in Google

SEO Title Tag Plugin capabilities include:
Custom title tag override of pages and posts
Mass title tag editing of all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages and any URL
404 error title tag definition capability
Title tags for internal search results
Custom title tags on tag pages, and on tag conjunction pages when used with Ultimate Tag Warrior

Online comments about the free SEO Title Tag plugin include:

“Great plugin! I had used a large custom tag script to do this before.”

“Thank you for sharing for a wonderful Wordpress SEO-Title-Tag plugin, this is truly the most easy and effective way for creating a better title for the homepage and post.”

Download and test the freeware WordPress SEO Title Tag plugin yourself.

About Netconcepts, LLC

Netconcepts®, LLC., is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream(tm) and GravityMarket(tm), online retailers will “get found” on the search engines. Online retailers succeeding with the aid of NetConcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. NetConcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

Source : http://stuff.techwhack.com

Yahoo Search Marketing to Present at Search Engine Event

2007-03-20T06:12:00.000-07:00

London, U.K. - (Cheap Web Hosting Directory) - March 19, 2007 - Confirmed speakers for the Seodays Search Engine Conference, include Yahoo Search Marketing, Hitwise and Conversion Rate Experts, at the Seodays event on the 20th and 21st of March 2007, at Hilton London Euston Hotel.

David Naylor and Jennifer Slegg, who are co-hosting the Seodays conference, have also indicated that Microsoft adCenter will be presenting to attendees. Microsoft adCenter's Mel Carson will be presenting on the unique aspects of the new adCenter pay per click program, allowing advertisers to learn more about the extensive tools offered by adCenter, including demographic targeting and information.

Ms. Slegg commented, "We are happy to offer the Seodays attendees the opportunity to ask questions directly to Yahoo and Microsoft, so they can get the exact questions they have answered by the company's themselves. With Yahoo launching Panama to the UK, this will give those advertisers the boost they need to ensure they can use the extra tools within their ad campaigns to increase ROI. And adCenter is still fairly new to the UK marketplace, so those who are not familiar with adCenter's product will be able to discover the full range of tools that Microsoft offers."

Mr. Naylor added, "In today's industry, you need to know both the organic and the pay per click side of the business. With Yahoo bringing out Panama and adCenter recently launching in the UK with their own set of tools, there is a definite desire by marketers to get ahead in the pay per click space and learn as much as possible from the experts."

Seodays has also confirmed speakers from Hitwise and Conversion Rate Experts. Places at Seodays are first-come, first-served and the agenda and session descriptions may be found at the website at http://www.seodays.com/2007-03-20-two-day-conference/agenda.html. The cost is £1750 (including VAT) per person for both days.

Seodays was conceived by David Naylor, who has worked in the search engine industry for nearly a decade, along with search engine marketing specialist, Jennifer Slegg. Seodays assists with web development, to formulate future strategies for success.

To learn more about the SEO training event, please visit: www.seodays.com/registration.html.

For more information about Seodays, please visit: www.seodays.com/blog.

Learn about website hosting companies and dedicated web hosting with hosting industry resources.

Source : http://www.submitexpress.com

Finditt offers Same Day Press Release Distribution with SEO for $49.95

2007-03-16T00:26:00.000-07:00

Press Release Distribution is offered by Finditt.com, a search engine that offers online advertising and marketing solutions for companies and individuals.

Finditt offers same day press release distribution for $49.95 U.S. Press Releases distributed through Finditt.com receive manual SEO for proper indexing in search engine results.

Press Releases through Finditt are SEO’d and immediately released. Members of Finditt.com can create a profile for their company that is then attached to their press releases.

Finditt.com press submissions are distributed through all TransWorldNews sites in 13 countries. All releases submitted through Finditt are disseminated through Finditt RSS feeds as well, increasing your releases visibility.

In addition to immediate release for Press Releases Finditt offers members the ability to submit releases with a delayed release as well.

Finditt.com is the search engine that accepts direct press release submissions. Companies and Individuals can submit news and press releases directly to Finditt.com, create their individual profile, upload audio and video files, blog, post articles, set up a pay per click advertising campaign, create a job posting account and list products and services they provide for sale. Unlike other newswire services or search engines, Finditt of a plethora of online marketing solutions to complement your press releases.

Finditt has developed a site that offers More than Just A Search Engine. Finditt brings members several online advertising features free of charge along with paid for services at prices that are strategically priced to capture customers from other news release service companies. Finditt offers new members the ability to create an unlimited press release package for $499.00 for one year. All releases receive SEO.

Create your press releases account through Finditt today at:
http://news.finditt.com/, select “Submit News” to get started.

Companies and Individuals selecting the individual release at $49.95 can apply the $49.95 to the unlimited package within one week of the initial individual release.

befound@finditt.com
www.finditt.com

Source : http://www.transworldnews.com

SEO MASTERS INDIA: Search Engine Marketing, Internet Marketing Specialist

2007-03-14T02:14:00.000-07:00

Author: SEO MASTERS INDIA

The SEO Industry is becoming increasingly competitive, but there are still only 10 spots in the top 10 for any keyword. This stuff gives you an edge over the hordes clamoring for position.

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!

SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.

For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. They make sure that whatever they do is client and quality centric.

Their team consists of experienced SEO / Internet Marketing experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place their client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients. Their Search Engine Optimization services help you increase targeted traffic Successful promoting on the internet is NOT rocket science, simply a technique which involves keyword research and promotion.Feel free to circulate and share out this article as you wish - if you can post it on your own site or email it to your friends then please do. It’s real time to reproduce the word far and wide amongst the all community across the world.

About Author

SEO MASTERS INDIA is an India based SEO Company, which provides professional Search Engine Optimization Services, Pay Per Click Management & Web Designing Services across the Globe. SEO Masters India seeks to further increase client return on investment by refining the most important aspect of an optimization campaign, research & development and algorithm decoding.

http://www.seomastersindia.com

Source : http://www.1888articles.com

Search Engine Optimization Writer Secures #1 Google News Ranking For Mobile Coupon Company

2007-03-14T02:12:00.000-07:00

Search engine optimization writer Beverly Aarons secures the #1 Google News spot for Text2Store Mobile Corporation.

Search engine optimization writer Beverly Aarons (www.beverlyaarons.com) secured the #1 Google News spot for Text2Store Mobile Corporation www.text2store.com using an SEO (search engine optimization) press release designed to attract both businesses and individuals to this mobile coupon company. "Search engine optimization doesn't mean articles and press releases that are mechanical and boring," says Aarons, an award-winning writer. "Search engine optimized articles and press releases should provide useful information to the reader, accomplish client goals, while simultaneously helping search engines locate the content. That's something I kept in mind when creating Text2Store's press release," she added.

When writing Text2Store's press release, Aarons recognized the competitive nature of the online coupon business and determined search engine optimization to be the best choice for Text2Store's content. "We needed to beat the competitors to the punch," said Aarons. "After doing research on mobile coupons, I wrote a press release using search engine optimization that announced Text2Store's service and informed businesses of how they would benefit from that service," Aarons added.

Aarons stresses the importance of recognizing search engine optimization as one of many tools that can be used to attract customers online and it should not be seen as a replacement for good writing that provides useful information to the reader. "When creating SEO content I consider the reader, the client and the search engines. If I can create search engine optimized content that meets the expectations of all three, I'm in a win-win situation."

Beverly Aarons (www.beverlyaarons.com) is an award-winning writer with over 5 years experience creating press releases, articles and other content, for the internet and print publications. Get a free consultation on how you can use articles and online content to become an expert in your industry and attract more customers. Contact Beverly Aarons at 404-680-0384 to receive your free consultation today.

Source : http://www.prweb.com

Just Dial launches local search engine

2007-03-14T02:07:00.000-07:00

Just Dial Services, India’s telephonic search company has launched a local search engine, www.justdial.com. Just Dial local search website provides users access to any local information across leading cities and multiple categories with extremely relevant search results instantly. Just Dial also offers listings for businesses, enabling focused outreach via increased visibility for prospective customers optimizing their advertising revenues.

Just Dial is an open search application which gives users the liberty to define their search whilst supporting it with intelligence that picks up synonyms and phonetics, rendering much more effectiveness and ease-of-use.

“Pursuant to the success of our telephone based search service, we saw the need to expand our services to reach users via multiple tools, which would make local searches convenient, fast and highly accurate for consumers. With the proliferation of Mobile phones and Internet, JustDial.com aims to make local search information available at the click of a button”, says V.S.S. Mani, Founder & MD, Just Dial Pvt.Ltd.

Unlike generic search engines, JustDial allows consumers to search for any local information by categorizing the query into the company/ name or product/ service, local area (within cities) and even by price, giving the user extremely relevant and tailored results.

For consumers looking to find ‘Chinese restaurants’ in a suburb of Mumbai - Bandra, the user gets a results page instantly, on a host of relevant options along with price ranges (and soon with Menu cards). One of the most popular searches is the movies category where Just Dial not only allows you to get show timings at nearest theatres but also provides links to online ticket booking sites. With a few simple clicks of the mouse users can easily search and book their movie tickets and head straight for the theatre.

Source : http://newmedia.agencyfaqs.com

Top 12 Search Engine Optimisation tips for public sector websites for 2007

2007-02-24T00:45:00.000-08:00

Public sector websites are no different to any other, when it comes to driving up usage. Online marketing is essential to getting usage, and Search Engine Optimisation is one highly crucial tool in the armoury for any local authority or central government websites. Here, SEO expert Gary R. Beal advises on 12 top tips to maximise online reach in 2007.

1. Content – Regular, frequent and high quality content produced by people with knowledge in the field, or people that you can trust to do their homework before jumping headfirst into writing it. This is crucial both at the search engine algo level and the PPC campaign design level.

And its not just a fresh article once a month. If you examine your log files you will see how often the SERP’s comeback to visit. Once you are in good with them, they hit your site 1-3+ times a day. It will only do this if it sees fresh content, via your navigation.

There is a point at which the bots will and won’t come back and crawl. They won’t if they don’t see fresh content. They will come back to your index (homepage) to find the fresh content, if they don’t find it they will leave. If they do find fresh content they will continue to navigate throughout your site via the ‘proper’ navigation mentioned in this list below.

Fresh content throughout your entire site is costly and time-consuming, but will separate you and elevate you from the rest.

2. Inbound links to your site from relevant and trusted sites – Links from trusted sites; links from pages with a higher PR(4+) and less than 50 outbound links; links from pages with a lower PR and less than 10-25 outbound links (Keyword-rich anchor text as well).

Preferably forums and blogs (or Viral Marketing) are some of the strongest referrers. This needs to be a permanent, ongoing project, and the links should be in place for at least 12-18 months for optimal effect. Getting 50 or 1000 this month, then dropping to just a few next month is a huge red flag for all the SE’s. A steady link building scheme is required to earn top rankings. This means no link farm’s.

Let me quickly explain about link farms and the way that the SE's see them.

If you are actively and voluntarily participating in a linking scheme you are trying to manipulate their results. They value natural linking in their algorithms highly so they do not look on link farms kindly now, or anytime in the future. It is one of the possible methods they have to value a website. This is why you hear so many of the pros say "content is king".

One way or the other you need to attract traffic naturally or the least make it look like you have.

3. Individual Title and Descriptions - The argument is alive and well, and continuing as it has and will for several years. Title tags are how the SE’s identify the relevancy of your page (compared to the end-users search query), not just in Organic ranking but in Paid Placement as well.
Descriptions are how (organically) the SE’s place a relevancy rating on your page.

4. Site Architecture/Navigation – This includes menus, all the way to how each section on a site’s pages are interlinked with each other.

5. Keyword Terminology - In your content, use 2 or 3 word keyword phrases that are likely to be searched for by users. Don’t over-do-it, but be sure everything is in line and included - Keyword Title; Keyword phrase in description (1st line); Internal navigation keyword links; Fresh keyword rich content.

6. Universal XML Sitemaps - Providing an XML sitemap is one of the easiest things you can do to help search engines traverse your site. Google, Yahoo and MSN have all adopted this “standardized” tool. Having a sitemap and then submitting it through WEBMASTER Central will tell you not only when the crawl (usually 1-2 days) is complete, but also if there are any errors that the bots found.

7. Rich Media – Or concentrating on utilising video, image and audio search. Google is and I believe Yahoo and MSN will be offering big incentives to move into these areas, provided you can utilize this according to your current ad structure, demographics and product or service. Flash builders are a dime-a-dozen. Utilize them to create interactive ads.

8. Web 2.0 - Utilising blogs and forums more to improve search such as www.flickr.com , www.myspace.com , www.technorati.com, www.simpy.com, and others. Also put these “public bookmarks” buttons (AddMe to Google) in your site and your articles.

9. Mobile Web - Google, Yahoo and MSN mobile are nearing and making your site accessible to all mobile web browsers is increasingly important.
Remember when Firefox and Opera came out and everything didn’t work or look right? (kinda like today on a much smaller scale). That’s all there is to becoming mobile compliant.

10. Content Relevancy - ensuring everything is neat and relevant across a site. Irrelevant links and content could be detrimental. Map your entire site in a hand-written tree and link them accordingly. Then use this to create a sitemap, and add a link to it to your homepage, and/or your navigation.

11. Constant Monitoring of Paid and Organic Analytical Information - Re-evaluation and improvements based on user stats and new industry changes.

Having an expert in this field is vital. (e.g. If you have a PPC account with a few thousand keywords that are working for you that is proving successful, great job. If you want to double the traffic whilst cutting your costs in half, then you’ll need an expert to know what these analytics mean)

12. Become a More Trusted Site – Links are great but links from trusted sites are KING. If you need to work 10 times as long writing articles, creating Charitable Ebay auctions, endorsing a football team or a fraternity, do whatever you have to do to get links such as from a .edu or .gov.

This will almost instantly boost your trust and especially your organic rankings. Other potential trust issues include GeoTrust and HackerSafe certifications or even going to a secure server.

A Word About Website Popularity - Yes, this is measured by all the search engines, and always has been. (Remember when you open your Google PPC account and it asked you about providing behaviorally statistical
information?)

Whether you use analytical and tracking tools or not, all the SE’s do. This is part of the method they used to use before the more advanced algorithms of today. Unfortunately, you can’t directly control this, but with the rest of these tips you can definitely improve it.

About the author:

Gary R. Beal has been in the Search Engine Optimization field for 10 years. He attended Ohio State University in the US and holds a Masters Degree in Biometrics and Mathematical Statistics. Gary turned his hobby into a new and successful career, playing around with Search Engines from practically day one! Working as a Freelancer in the United States, Gary came to Stickyeyes last year to “close the gap” between the US and UK in search engine optimization techniques. He has been instrumental in the development of many SEO and PPC tools as an analyst and consultant. Gary is well known in the SEO/SEM/PPC forums (a.k.a. GaryTheScubaGuy) and a Moderator at SEO Chat. He was a speaker at the most recent Search Engine Strategies (SES) conference in London, and specializes in Search, Pay Per Click, Affiliate Management and Email Marketing. He has worked for many years in lead aggregation for highly competitive industries such as Online Gaming, Banking and Finance, Insurance, Travel and Investments.

Source : http://www.publictechnology.net/

Link Building Service successfully builds up your business

2007-02-13T00:36:00.000-08:00

Link building explained in simple term means spreading word about your business on the web. On the web, the more you are visible the more popular your business will be. To become popular on the World Wide Web, you will have to make use of different strategies. The number of links that you create through link building on the web will enable search engines to give your site higher rankings. Link building service is one of the components of search engine optimization service that one can use for popularizing their business on the web.

Link building is one aspect of search engine optimization that can turn out to be the crucial factor for either the success or the failure of a search engine optimization campaign. Not everyone would be interested in doing link building manually as this is a time consuming and tiring job. But this is an important aspect of search engine optimization and needs to be done at every cost. What you can do is get an outsider company also called a third party to do the link building work for you.

There are several companies and firms that provide link building services to clients based on their requirements. Getting link building services from outside will be a great boon for your business. You may not be aware of this, but doing link building dedicatedly can work wonders to your online business. To get hold of good companies that provide link building service is not a difficult task at all, if you know how to go about it.

Word of the mouth is as good as recommending something to another person. So talk around and find out if any one you know whether it is family, friends or neighbors. If they have used link building services earlier, they will surely guide you in getting the work done in the best possible manner. You can approach the company which has done the work for them and find out if they will be able to do the work for you or not.

Remember every business is different and thus promotion means are also different. So do not think that just because a particular link building strategy has worked for your friend does not mean that this will work for you as well. Talk with the professionals who will provide link building service to you and find out which strategy will best suit your business.

Hiring link building services from a third party will benefit your business in many ways. First, you will get professional services for your business. All link building service providing companies give customized services to clients. So you can have a talk with the professionals and tell them exactly what type of link building services you require for your business.

Link Building Service has been preferred by several companies because this is one method in online marketing that can be done without investing a huge sum. Link building does not need one to be technically very highly qualified. An individual with basic computer knowledge can do the work for you and this is the reason why link building service offered by companies will not cost you a fortune. About the author
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Affiliated Marketing,Link building services and Social media optimization.To get his expert advice for your website to get high rank and top position in major search engines visit www.cometsearchenginemarketing.com

source : seoarticles4u.com

Do's and Dont's on SEO

2007-02-13T00:33:00.000-08:00

as webmaster know, search engine optimization is a tedious job and process for a long term goal. Creating or optimizing site to rank high is a challenge. Different and thousands of questions left unanswered like how can one maintain the rank on search engines. As for thoughts on seo do's and dont's here are some points to consider.

DO's on SEO

1.Natural Link Buil-Up. Creating links on natural way means having links to your site on a long term not in a thousand link on a snap or a blink in of an eye.
2. Creating a search engine friendly url or links. This clearly indicates good points where search engine bots can easily crawl your site without those long url or session id attached to the page being optimized.
3. Quality backlinks or related backlinks. Meaning if your site is about food, webmaster should have links pointing to their site that is related or close to related on food topic.
4. Avoid linking to sites you think and considered to be spam sites.
5. On links pointing to your site. Be sure that your site is on the page where links are enough and cannot be more than 100 site on one page.
6. Links signature should be the keyword you want your site to be optimized.
7. On the issue of keyword. A varying keywords also helps on site optimization. Not just a single word for keyword but a phrase help. Say you want your site to be optimize for word "actress", you can try combination that have actress on it, taking an example like, "site for actress" or the like.
8. Be sure that sitemap is accessible on your site on both grounds. From search engine bots view and human view. Site should be accessible by bots meaning bots can crawl your site without a blockage unless you want your site not to be crawled. Human readable sitemap helps on visitors navigation to your site.
9.Utilize the power of article submission.
10. A descriptive title of your site or pages that meets the quality guidelines of search engine like title not greater than 30 characters.
11.On content. A fresh and relevant content is basically a must have on a site. Sites not updated for a long time make it look like dead on human view and on search engine view.
12. On site description. Be constructive on your site description. Having your keyword on your site description repetitively can hurt your site on search engines.

DONT's on SEO

1. Building links in a glance. Too early links like a thousand links in a short span of time can put your site on the sandbox of penalized.
2. Avoiding link farms.
3. Redirect site to other pages can also hurt site integrity.
4. Hidden text to fool search engines to rank high is also being pick up by bots thus considering your site out of their quality guidelines
5. Avoid submitting your site using automatic submission service.
6. DONT SPAM.

You can check my site here ituloy angsulong About the author
I have in the internet for some reasons. ituloy angsulong this is my entry to Ituloy Angsulong seo contest in cooperation with Article Submission and ituloy angsulong.

Source : seoarticles4u.com

Search Engine Optimization Basics That Everyone Should Know

2007-02-09T23:38:00.001-08:00

By Jeff Lawrence

An idea formulated in your mind and you acted on it. You started a company and soon you created a website. How do you go about promoting the website to generate traffic to come to your website? You need to engage in search engine optimization (seo) to cleanly help generate traffic to your website. Clean seo revolves around making changes to your website to better help google and yahoo in particular index your site, and get into the top spots for specific keywords. The first step in seo is to add yourself to every known search engine available. This includes google, yahoo, dmoz, and every other search engine you can get into. submitting to more sites than those is fine, but don't expect a lot of hits. You can do this first because it sometimes takes weeks or even months for the bots of the various search engines to come around to index your website. The next is to create accounts for google sitemaps and yahoo explorer. Both of these are places where you will need to create a sitemap of your website. A sitemap is a simple xml or txt file that lists all the available pages on your website. It helps the bot going around to your site index it properly. once you have done that you need to work on your site.
You need to make sure that the keywords that you're trying to obtain are really worth your time. Trying to get a #1 spot for the keyword "clothing" probably isn't worth your time and effort. Instead you should use a keyword selector tool like overture's. It will let you type in a specific keyword like "clothing" and then see alternatives that people are searching for. Once you find out the keywords that you're interested in head over to your web files and start editing your files. You need to insert the < meta name="keywords" content="purple hats, velvet hats" / > on every page. You can adjust the keywords depending on the product and what you're specifically trying to target. Once you have completed this you need to do the same for your title and description. no one is probably going to search for your specific company name, so you need to create a catchy title and description that garners genuine interest in your website. Avoid putting your company name at the front of the title; instead put it at th end. For your description describe what your company does in a unique way. avoid descriptions that focus on, "cheap clothes here." Instead appear professional in your description, while utilizing the space to wisely describe what you have to offer.

Once you have that you have the absolute basics down. you will now want to focus on creating content to drive customers to your site. Can you write an article that is unique to the industry that you're in? Do you offer a blog? Do you have some insight that others would find interesting? What you're trying to do here is drive customers to your website, and then link to your website on their own. Google and Yahoo in particular find that reciprocal linking is a good way to track the effectiveness of a website. If 10k people are linked to a website then obviously there is something there that is worth seeing. You will subsequently move up in the search results for those various websites. For more detailed help about seo suggestions see self-seo which offers a wide variety of tools and articles. If you have any further questions that we haven't clearly addressed, or just need some advise feel free to email us at info@sonicko.com or visit us at http://www.sonicko.com About the author
Jeff Lawrence is the owner of Sonicko Consultanting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. Based out of Los Angeles, CA you can reach them at their website: http://www.sonicko.com

source : seoarticles4u.com

Nourish your website with Search Engine Optimization to get better Returns!

2007-02-09T23:37:00.000-08:00

By jumphigher

A new website is just like a newborn baby requiring proper care and attention for getting better results in the upcoming years. Our motto is to generate revenue whenever a new website is created for business purposes. Generating revenue through a website is not an easy task as it takes lots of hard work with proper techniques in a right direction.
There are ample of ways for getting returns through a website but the most popular and reliable way is Search Engine Optimization. We all know that a website is reachable for a layman just because of search engines. Search engines play a vital role in online marketing. If your website is in good position on the major search engines like Google, MSN, Yahoo and many more, then nobody can stop the growth of your online business. To get the top positions on search engines, your website should be made according to the search engine algorithms.

Search Engine Optimization, a vast area to work upon....

Search engine optimization is not a small thing to work for; there are plentiful things which are required to be done for better rankings on the search engines. Search engine optimization is the combination of two techniques viz.:

1. On-page Optimization. 2. Off-page Optimization.

On page optimization is putting the Meta tags on the website pages; these Meta tags have some keyphrases on which we want our website on search engines. Some of these Meta tags are the following:

* Title tag * Description Tag * Keyword Tag * Robots Tag

Off page Optimization is another technique for enhancing website rankings. In off page optimization link building (link exchange), RSS feed submission, Blog submission and article submission are some of the commonly used techniques. It's like giving a support to your website pages through links (anchor text) which also plays an important role in getting Page Rank by Google.

There are several other techniques to make your website visible on search engines like Pay Per Click Advertisement, Paid submission, Banner Advertisement and Affiliate marketing. In all these techniques you will have to pay some money as fees as per the competition. Ethical search engine optimization is only the way for getting revenue in a proper manner and for a long time period that too free of cost.

So nourish your website with search engine optimization today and enjoy the benefits lifelong.... About the author
A new website is just like a newborn baby requiring proper care and attention for getting better results in the upcoming years. Our motto is to generate revenue whenever a new website is created for business purposes. Generating revenue through a website is not an easy task as it takes lots of hard work with proper techniques in a right direction.

source : seoarticles4u.com

Top 10 SEO Strategies to Implement

2007-02-09T23:36:00.000-08:00

By Jeff Lawrence

1. Identify the main competitive keywords (4 or 5 for organic, 200 to 400 for PPC). These can be found via Wordtracker, which offers one day worth of detailed keyword information for $8. Look at keywords from log files.
2. Create a website title that grabs user's attention. Most successful use important keywords and should be descriptive, and provocative.

3. Add in a description of our website before the company name in the Page Title Syntax which is descriptive of what exactly we are.

4. Include H1, H2 heading tags. Search engines often look for clues in headings and subheads and we can include keywords here. Easily done by performing a global search and replace.

5. Remove frames from websites. Without NOFRAMES tag indexing spider may not know where to go. We should use SSIs for menus instead. Indexing spiders also can't read navigation systems built with JavaScript and Flash

6. Start to employ the use of links. Google has started to weigh the use of links heavily when determining rank. Link your site from industry hubs, and others which are highly rated in Google and Yahoo search results. Request reciprocal links with other websites.

7. Get listed in directories. Some like www.dmoz.com and others are free while Yahoo charges $299/year but is worth it and gets fast results.

8. Enhance our current website by giving away an article, submitting press releases, offer award logos, start a blog, develop a free service, and build an online forum for users to converse.

9. Setup an A/B testing service so that changes to our website can be tested to see if the conversion rate goes up or down depending on what specific changes we make. Several companies offer this for $20/month.

10. Utilize PPC advertising on both Google and Yahoo. Set up day parting time schedules and test specific keywords to see what conversion rate we're getting. About the author
Jeff Lawrence is the owner of Sonicko Consultanting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. Based out of Los Angeles, CA you can reach them at their website: http://www.sonicko.com

source : seoarticles4u.com

local Advertising On the Internet

2007-02-09T23:35:00.000-08:00

By Michael Biehn

If you're a small business exclusively serving a local market, you probably think the Internet has little to offer for your local advertising needs.
While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience.

the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.

For example, a realtor with a web site in Minneapolis is likely interested in advertising on search terms such as "homes for sale" and "sell my home." The only problem was the realtor would have to advertise to everyone in the country who happened to type those terms into search engines.

This was wasteful and ineffective because the vast majority of visitors clicking through to the site would not be qualified visitors since they lived outside the realtor's regional market.

Targeting a known geographic location of searchers became a reality earlier this spring when Google launched their local targeting program.

So now the realtor in Minneapolis can advertise on the more general terms, then specifying a geographic area they'd like the ads to appear within.

Local Advertising works very well. There are very few types of advertising online or offline where you have such detailed control over who you are advertising to.

Basically it's pretty hard to beat advertising to people who are searching for what you sell and happen to live close to your business.

Local Advertising Tips:

Promote Your Location - You'll definitely see better conversion rates for your local advertising if you include your physical address on your web site.

We recommend including this in the footer of every page of your site to reinforce that you're local to the prospects.

Track Performance - When you use local advertising you will still have to compete against businesses willing to advertise nationally on the same search phrases.

This means search terms can get expensive but your conversion rates should support this. However, as with any form of advertising, it's important to track what's working.

Create informal alliances with other locally-oriented, non-competitive businesses in your industry. The two best sources for such alliances are first, your customer list, and second, your supplier list.

What form could these alliances take? Here are some suggestions: Joint sponsorship of online (or offline) contests, joint sponsorship of golf tournaments, joint participation in local trade shows.

Offer sponsorships or special discounts for products or services to high visibility local organizations such as the Chamber of Commerce, service clubs, community sports associations -- where you are likely to get exposure for your locally-oriented services.

Be sure to insist that your LFI is prominently (and tactfully) displayed.

Register your new site with locally-oriented and industry-specific directories or link exchanges that are likely to send traffic your way. The point of these links is different from link exchanges where you want to get higher SE ranking. These links are for generating traffic.

You must build your pages and your site(s) in certain ways to maximize your chances of "scoring" well with the SEs. This is the only way you can get good ranking when people search local businesses.

Local advertising makes sense only because CONVENIENCE has changed ALL of our Buying Habits forever. You Must now play the game by the new rules or lose by the new Rules!

To Your Success!

About the author
Michael Biehn, SEO Consultant.

Affordable Search Engine Optimization Services.com

Professional And Affordable Search Engine Optimization Services Trought Natural Search Engines Results.

source : seoarticles4u.com

HOW TO CREATE WEBSITES THAT SEARCH ENGINES LOVE

2007-02-09T23:34:00.002-08:00

By Duncan Johnson

There is no black magic or knowledge of rocket science required to building websites that are easy for search engines to navigate round and give you the best possible ranking.
Get the fundamentals right and you will be ahead of the vast majority of websites created.

Originally there was SGML (Standard General Markup Language). This was the standard to which all information was displayed on the Internet. It is still the basis to which HTML and XML adhere. The Algorithms that Search Engine Spiders use to analyze sites are designed to recognize this standard and very little has changed! It is therefore imperative that you design your WebPages with this in mind. If you use it, not only will you produce WebPages that Search engines will love but will vastly improve the chances of your site being ranked highly for your desired keywords and phrases.

TEXT FORMATING TAGS

OK here are the three most important tags used for formatting your text:

[H1] the Main Heading Tag, tells the SE the pages main topic

[H2] a Second Heading and slightly smaller (e.g. subheading)

[p] paragraph and the body of text and content

A typical layout of your HTML code, and therefore your text, should look like this.

[HTML] [HEAD]///////I'll explain what need to go in this bit later on //////// [/HEAD] [BODY] [H2]Title of Your Page Starting with you Keyword Phrase[/H2] [H3]Subtitle Including Some other Keywords/Phrase[/H3] [p] Lots of useful information with the odd keyword thrown in but good useful information is what really makes a site successful, after all, Content is King - I'm now starting to waffle on. [/p][H3]Next Subtitle Including Some other Keywords/Phrase[/H3] [p] Lots ore useful information with the odd keyword thrown in but good useful information is what really makes a site successful after all Content is King - and again I seem to be waffling on. [/p] [/BODY] [/HTML]

There are other basic HTML tags that you can use of course but these three are so obvious that it makes it an absolute breeze for Search Engines to look at your web page and instantly know what your site is all about and how to rank its content. OK, there is one slight problem though. If you used these tags as they are on your pages and in particular the text on them isn't going to look that good on the eye and certainly won't win any design awards. This is where Custom Style Sheets come into play in a major way.

ALT TAGS

These provide the Search Engine Robots with a description for any images you have on your page. They look as follows:

[img src="" alt="blue beach ball " width="50" height="50" /]

Place in good descriptive key words here without going over board i.e. no spamming the same words in every images alt tag 3 times each.

META TAGS - TITLE, DESCRIPTION AND ROBOTS

The Meta Tags and Title go in the Head section of your HTML and let Search Engines know what was important on a Webpage and so how to rank its importance. They can also tell the Search Engine what language it is written in and other files it needs to take into account. Typically it will look something like this:

[HEADER] [TITLE]Greek Holidays Idyllic and Very Cheap[/TITLE] [META name="description" content="Very Cheap Prices for Idyllic Greek Holidays and Vacations in Greece"] [META name="keywords" content="budget cheap greek holidays vacations europe Greece sunshine"] [/HEADER]

The Title Meta Tag is extremely important and is widely used by the SE's most importantly Google. Make it between 5-10 words and put your best Keyword/Phrase at the beginning e.g. 'Greek Holidays'.

The Description Meta Tag should be less than 150 characters in order to suit all Search Engines. Anything more than this will simply be missed out with some SE's. The "description" is what most SE's use to describe your site when listed in its results. Make sure it is ENTICING for potential customers. It should include at least 5 of your best keywords but DO NOT simply repeat all of them in your "description".

The Keywords Meta Tag should be a string of keywords and 2-or-3 word phrases that people surfing the net might use to find pages like yours. It is a very common opinion amongst many experts that the "keywords" Meta Tag is used very little if at all by SE's these days. This is very true but since some SE's do still use them to some degree DO NOT repeat your keywords more than 3 times in either your "keywords" Meta Tag or your "description" Meta Tag. Some SE's will consider this as 'Keyword Spamming' and your site could be seriously penalised.

The Robots Meta Tag is a simple instruction that goes in between the [HEAD] and [/HEAD] tags of your web page and tells any visiting Search Engine Robots whether than can index that page (INDEX, NO INDEX) or follow the links leaving that page (FOLLOW, NO FOLLOW). There are basically 4 variations of these instructions:

1. [META NAME="ROBOTS" CONTENT="INDEX,FOLLOW"] 2. [META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"] 3. [META NAME="ROBOTS" CONTENT="INDEX,NOFOLLOW"] 4. [META NAME="ROBOTS" CONTENT="NOINDEX,NOFOLLOW"]

The simplest way of using the tags is to use example 1. above on every page of your website that you want the search engine seeing and then put example 4. above on every page that you do not wish the Search Engine to see yet alone index for the world to see.

ROBOTS.TXT FILE

The Robots.txt file is actually the first thing Search Engine Robots will see when they visit your site. With the use of a Robots.txt file we can tell Search Engines what areas of your site are out of bounds. There are also many other uses for the Robots.txt file but I won't talk about it here.

Using a text editor (notepad, BBedit etc) create a new file and name it, yes you guessed it: robots.txt. Place in it the following syntax:

User-agent: * Disallow: /cgi-bin/ Disallow: /pictures/ Disallow: style.css

This syntax tells Search Engine that it may not look in to the folders "cgi-bin" or "pictures" (these could actually be any directories you name). Save the file, upload it to the root of your website i.e.: http://www.yourdomain.com/robots.txt and that's it.

The SEO benefit to you is not so much to give you a higher ranking but to make your site more Search Engine friendly... Think Kudos!

SITE LAYOUT - THEMED BASED WEBSITES - THE ULTIMATE SEO TECHNIQUE

Establishing a theme for your site and the contents' structure can produce a dramatic increase in your sites ranking amongst Search Engines. All of the big search engines use a 'Themed' based algorithm in their ranking criterion. This is basically essential for them in order to return the most relevant results when a user enters certain 'keywords/phrases' into their search engine. Basically a Search Engine will spider every single page on your site and index it as one. It is therefore imperative to concentrate your sites content on the around the main theme and not to diversify too much.

SITE STRUCTURE

The structure of your site, i.e. how your content is categorized and linked together, is meant to support and strengthen the overall theme of your site. Let me explain how you achieve this.

There are 4 main types of pages you need to be concerned with:

* Index * Sitemap - (a.k.a. Table of Contents) * Hallway Pages * Doorway/Content Pages

View your site as a Shopping Complex. The theme is "Shopping". It has an entrance (Index page). At the entrance there is a map showing you the different areas, stores, and the stores contents (Sitemap). From the entrance there are 3 possible hallways you may walk down one for "Sports", one for "Home", and one for "Toys". Each has its own description of what specific shops you'll find (Hallway Pages). As you walk down the Hallways you'll pass the doorway to each shop on which is a very detailed explanation of what is inside the store (Doorway Pages). I'll explain these pages in closer detail.

Index Page - Most Search Engine Optimization experts agree that your websites' initial page of entry (index.htm default.htm etc) will never be the definitive page that Search Engines will rank highly. Make sure it looks good, introduces your visitors to your site, and lets them know what they can expect to find deeper within it. E.G. If your site was about Holidays in Spain, all you want to say here is "Come to Greece for your Holidays - its great!"

Sitemap - A single page that is linked only off your Index page and links to every single page on your site. It should be laid out like a Table of Contents but with one or two keyword specific sentences for each and every link. This should be linked off your main page but DO NOT call/name the text in the link as "Sitemap". It's often thought that Search Engines will penalize this. Instead simple call it "Table of Contents".

Hallway Page - This is basically the first page of each Sub Category. It should give a brief summary/paragraph of each specific topic within that Sub Category. E.G. Staying with the Spanish Holidays theme Hallway1 would deal with "Accommodation" and Hallway2 "Excursions". A rule of thumb would be to focus these pages on keyword phrases containing 1-3 words.

Doorway Page - This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be "Hotel Rooms" and Doorway2 "Apartment Flats". How to Link your Pages

All linking should be done vertically throughout the site. The only exception to this rule is the Sitemap (which links to every page). Doorway Pages should be linked to the Hallway Pages above them and the Hallway Pages in turn should be linked to the Index Page.

E.g.

Click here for [a href="http://www.website.com/beach-ball-photos.htm" title="Page of Beach Ball Photos" target="Target"] My Favourite Photos of Beach Balls[/a]

Please note the use of the Hyperlink Title tag. Its another great excuse to drop a few more keywords to describe the page you are leading the Search Engine Spider too.

e.g.

Search Engine Optimisation UK

LINK POPULARITY

Arguably the most important factor in getting a high search engine ranking. This has basically been Google's little baby that most of the other Search Engines have also begun to adopt. OK the concept is simple: If Search Engines can see that other sites are linking to you, then they think that you're popular. The more other sites link to you, the more popular you look. The more popular you look, the higher ranking the SE will give you.

Not all links are equal though. If the sites linking to you are about the same topic e.g. "Holidays in Greece" then Google is going see these as highly relevant links. Further more, the bigger the site that links to you, or the greater its Page Rank, the more weight Google will give to these links and so your Search Engine Positioning will benefit greater.

SEARCH ENGINE SITEMAP

Not to be confused with the traditional Site Map or Contents page, this page is designed specifically for the Search Engines and not for visitors to your site. Similar to the Robots.txt file, this file does not so much give your site higher rankings as it does make your site more easy to navigate for a Search Engine. Search Engine Sitemaps do require some basic knowledge of xml if you wish to build one by hand but do not fear, there are many tools available online to help you build automatically. If you are new to Google Sitemaps I would recommend reading their overview: www.google.com/webmasters/sitemaps/siteoverview.

CONCLUSION

If you can create a website that provides a clear understanding of the theme of its content with an easy to follow navigational system, you will have accomplished the fundamental basics of your onsite Search Engine Optimisation. About the author
Duncan Johnson is just one of the Search Engine Optimisation UK Experts for E2 Performance Marketing. Educating and demistifying Internet Marketing for their customers is as important as delivering the result. To learn more about Search Engine Optimisation UK visit http://www.E2performance.com

source : seoarticles4u.com

Best SEO Tips

2007-02-09T23:34:00.001-08:00

By Avdhesh Kumbhar

The world wide web is a highly competitive market. Companies vie for the attention of billions of internet users in the search for better revenue. A lynch pin to the internet marketing war is the search engine.
Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site's ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page's ranking in the search engine list by improving site content, usability and using legitimate methos of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, "black hat" SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Search engines display different kinds of listings on a result page. The more common ones are pay-per-click (PPC), adverts, paid inclusion, and organic listings. Of all these listings, SEO concerns itself foremost with organic listings for a variety of keywords. This can increase the quality and quantity or visitors to a desired web site.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made SEO much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.

Here are a few tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don't give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories. Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A most effective SEO method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site's URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week's time.

Trackyourvisitor.com provides complete search engine marketing services.

About the author
Trackyourvisitor.com : Website TrafficTracking Solution, Analysis, Web Stats Reporting

source : seoarticles4u.com

Basics of SEO

2007-02-09T23:31:00.002-08:00

By Avdhesh Kumbhar

Nowadays, even the smallest company uses the Internet as a main tool in building a customer base, keeping in contact with their clients and this is also their most basic means of advertising.
Designing a company web site is cheap and effective, not to mention essential because the world wide web is the only medium that offers instantaneous information access to millions of users around the globe.

Any web developer worth his salt should know about search engine optimization or SEO.

This is the key towards building an effective web site that would get a lot of hits and visitors. A web site that nobody visits is useless so the challenge lies in leading Internet users to visit your web site.

Thus, your web site need to be "found" when users type in keywords in search engines such as Google, Yahoo, MSN, Altavista, AOL and others.

Once a keyword relating to the products or services that you offer is keyed into a search engine, a direct link to your web site should emerge on top of the list.

You should employ search engine optimization techniques to lead traffic your way, and get more hits that would later on lead to more profit for your company, which is your goal in the first place.

Here are some tips on how you can make it to the top of the list of search engines, and use your SEO techniques to benefit your web site and your company:

1. If you have an existing web site and domain, just optimize the one that you currently have instead of purchasing a new domain.

It will take some time before your web site will show up in a particular search engine, like Google, so it better to use the one that you currently have instead of switching to a new one.

2. Know who your target audience is and aim for them.

If you are in the manufacturing industry and a user types in your product in a search engine, then you would immediately have your target right in front of you.

As soon as the user hits the Enter button or clicks on 'Search', then the person will be lead to your web site.

Make sure that your target market will get 'hooked' on your web site. Once the search engines show the link to your web site, their job is done.

What you should do next is to make sure that your visitor will not leave your web site without them trying out your products or services, or at least leaving some pertinent information so that you can contact them in the future for marketing and advertising purposes.

When hitting a particular target market, learn about their interests, location and age to have an idea of what you can offer them in return.

Also, you can somehow link their interests to your products and services.

3. Search for the right keyword.

You should be creative, persistent and flexible when looking for the keyword or keyword phrases to use in optimizing your web site.

Google and Yahoo offer some tools and tips on how you can come up with keywords that will yield results.

Do not settle for just one keyword. You can also vary the words and phrases that you use for each page on your web site so that you can have more hits.

4. Consider your target market when designing your web site.

The design itself would include the general theme of the web site. You should also pay attention to smaller details such as color and font style and size.

Make sure that the web site is user-friendly and do not forget to insert helpful articles, tips, hints and related links that can be shared to other users.

It is a good thing to have an option to send a link or an article to a friend, which will add more users and increase your client base.

There should also be various ways to browse through your web site, to fit each user.

A person might find it to difficult use the scroll down option so you should also provide hyperlinks which are accessible to them.

5. Concentrate on the web site content.

Regularly update the content of your web site so that old and new users can find something new when browsing through your site.

Make the content brief and precise. Writing a content which has more than 600 words will make the users lose interest, since most of them do not actually read but just skim through the text.

Strive to be the best and most comprehensive web site and you will make your mark when it comes to information about the products and services that you offer.

It helps a lot to pay attention to detail, too.

Finally, keeping your web site's content updated is a must.

Spread the word about your web site and use the basic search engine optimization techniques and you will surely gain positive results once users visit your web site.

Trackyourvisitor.com is an company engaged in providing search engine marekting solutions.

About the author
Trackyourvisitor.com : Website TrafficTracking Solution, Analysis, Web Stats Reporting

source : seoarticles4u.com

SEO and the Bottom Line

2007-02-09T23:31:00.001-08:00

By Eliza Maledeviz

In order to have a successful business, optimizing its site is very important. For the business site to be ranked at the top, one should optimize its site.
Let us take for an example Dr. Bolar, as soon as he optimized his site, the business site achieved the desired top 10 result in the search engines and directories for some significant keyword phrases. Traffic had enlarged considerably, and users were able to find the business site by the anticipated keywords. Now, he believes that the optimization has plays a role in the business success.

Now, maybe you're asking how efficient the site had been in attracting new patients in his office, which is the bottom line.

Before the optimization, the office had about 2-4 new patients in a week through the site. But at the moment that the business site ranked at the top, the numbers of new patients increases to 50-70 new patients. He's actually searching for new surgeon in his office right now. All of these new patients knew him through the search engines in the Internet. He even got numerous patients from other state, which drove their way just to be in his office. Because of Dr. Bolar's visibility in the Internet, he's small clinic, Georgetown Surgical Clinic, was made into a bigger institution, the Bariatric Institute of Kentucky. That's actually amazing. He's certainly believed in search engine optimization, besides he had end up with a lot of great things through SEO.

Another example who believed that search engine optimization has done great with her business is Kathy Drewien, from Atlanta Relocation. The majority of Kathy's clients find her through the site in the Internet. So Internet presence is very important to her. In 1998 before the optimization was done, she had 14 transactions that gross $100,000 in commissions. And as soon the site was optimized in 1999, it increased to 22 transactions with a gross of $121,500 in commissions. Followed by 2000, again had 22 transactions with a total gross commissions of $165,939. She definitely was willing to say great things about search engine optimization.

Yes, indeed search engine optimization can help you make your business successful. But there is still some point to consider that this is not actually enough. You have to take note that it is also important to make one's site appealing to users. Yes, search engines optimization makes your site be found to users, but you still have to sell your products and services. So it is better to make your site appealing and attractive to users. Work on it.

The main reason why our optimized sites end up getting so much is because we boost the overall appeal of the site, one way is by writing excellent and professional marketing text. These are important as to the bottom line.

Not all business can achieve the best return on investment from a successful optimization. Though, you can consider the low cost of search engine optimization compared to other marketing forms, your bottom line may boost considerably. Just take note that not all search engine optimization consultants are made equally. So search on, and look for the right specialists that can best fit to your needs.

About the author
Article Author Eliza Maledevic from Jump2top.com, a SEO Company. Visit our websites at http://www.jump2top.com, http://www.7seo.com, http://seo.xon.us

source : seoarticles4u.com

A BEGINNER'S GUIDE TO KEYWORD RESEARCH

2007-02-09T23:29:00.000-08:00

By Paul R Wilson JR

A BEGINNER'S GUIDE TO KEYWORD RESEARCH
Keyword Research is highly is a highly important step in the process of optimizing your web site and pay-per-click campaign. This step involves choosing the most applicable keywords your target group requires to improve its ranking in search engines.

In a layman's world, keywords are nothing but words and / or phrases which people may use to locate your services, products, information or brands via search engines.

Step 1: Keyword Identification

The first activity in the keyword research process is the identification of the proper keywords. Keyword identification means simply locating the keywords which are used by your target group. You look for related keywords. First, you identify the industry and then zoom into the specific field. For example, if you own this wine store, you should consider keywords like: "red wine" and "white wine".

Step 2: Locating Your Keywords

The second activity in the keyword research process is a more informed and technical search. It involves finding the keywords that people actually use and organizing them by their popularity or demand.

To locate keywords and find out their popularity, you can make use of the Alexia keyword search box to know more about the search behavior of your target audience. Learn what they call things, the way they identify subjects, how broad or how precise their search generally is. These parameters become essential in looking for the right keywords.

You may also access relevant and useful ideas for keywords from the collection of top keywords containing the top one hundred keywords of the last year or maybe a keyword directory that offers keywords organized by subject. Wordtracker is one such program that allows you to look for relevant keywords.

Step 3: Choose Keywords

The method of deciding on the right keywords involves the following steps. Copy all relevant phrases and counts onto a spreadsheet. After you have made an examination of all the individual words and phrases that might apply to your website, you will have every single important phrase on your spreadsheet.

Instead of making your search more vague and inaccurate, (which generally happens when you try to choose one-word keywords), it is suggested that you focus your concentration on only those keywords that can be easily managed. And that would typically mean phrasal keywords.

I use ClickAdEqualizer for my keyword research. Doing keyword research manually is very time consuming. With ClickAdEqualizer I am able to do my keyword research in a timely fashion. http:// clickadequalizer.301k.net

The Myths & Facts of SEO uncovered in an Audio interview with Jerry West http://reliableseo.com About the author
Paul P Wilson Jr - Internet Consulting

source : seoarticles4u.com

Increase Search Engine Rankings Using These Easy Tricks

2007-01-31T04:27:00.001-08:00

By Chris Elliott

So you have a ranking in a search engine but it's not quite what you expected, right? Well there are a few tips for ranking higher and I'm going to share those with you today so listen up.
Rank Booster #1 Increase Your Reciprocal Links

This is a time tested approach and it works in both Directories such as Yahoo! and also in Spider Search Engines such as Google.

What you do is setup a link trading directory and make categories just like a mini Yahoo! except you have them all relate to your market. This provides keyword density and it also gives your link popularity a big boost.

But please be warned that if you just go and get any links you can (i.e. untargeted links) you will be penalized rather than rewarded in your rankings.

It's much better to get just a few high ranking link partners verses hundreds of unrelated and untargeted ones.

Rank Booster #2 Add More Content

This is a great technique that also works in both Directories and Spider Search Engines. By adding more content you will keep people who click over to your site there longer and this gets your ranking up in the Directories such as Yahoo! because they track how long a visitor stays at your site. If they click their back button then you will be shown as a site which doesn't help the visitor which will decrease your rank.

You will get a higher ranking on the Spider Search Engines such as Google because they spider through your whole site seeing how many pages there are and this increases your ranking because you have more information there for there visitors.

Both Directories and Search Engines love content and track how long people are staying at your pages which in turn also increases or decreases your rank based on how long they stay. If they stay longer, your rank goes up. If they click the back button immediately, your rank goes down.

Rank Booster #3 Improve Your Sites Load Time

This is another that works with both Spider Search Engines and Directories. This will improve your ranking in Directories because it will keep more of the visitors that click over to your site there longer. Internet users want information and they want it now. If your site loads like molasses then they are going to leave. Directories track how long a visitor stays at your site and rank you accordingly. If a visitor leaves immediately then you're rank goes down because your site was tagged as "not useful".

It will improve your ranking in Spider Search Engines because the spiders check for load time and load speed is part of the ranking system when they calculate relevance of a site.

Rank Booster #4 Improve Your Keyword Density

This one only works for Spider Search Engines. The reason is because Directories only review & list you once so you can change your keyword density after they list you but the review and placement of your site has already happened.

It works great in Spider Search Engines because they continually spider your site analyzing & updating your listing according to what it finds.

If you need a better listing then utilize these strategies in helping you boost your rank today. They work and although they all take time, you will see a difference.

These are much easier tactics than you will find in big, complicated SEO courses and there's a good chance that they may just bump your position up.

Get to work and start using them now.

About the author
Chris Elliott is an Internet entrepreneur, author and copywriter. The exact tool that Chris uses to boost his Search Engine Rankings almost automatically is available here:

http://www.marketingrush.com/seo/

Source : seoarticles4u.com

How to make WordPress search engine friendly

2007-01-31T04:26:00.000-08:00

By Mark Spencer

WordPress software comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.
WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO).

However, after tweaking WordPress to your likings, you may find yourself dragging in search engine rankings. WordPress isn't exactly the most SEO application out of the box, either.

Here are some basic guidelines to ensure your WordPress blog is search engine optimized.

Good, Clean Code

Make sure your site's code validates. Errors in your code may prevent a search engine from moving through the site successfully.

Content Talks

Search engines can't "see" a site. They can only "read" a site. Pretty does not talk to a search engine. What "talks" to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good "score".

Write Your Content with Searchers in Mind

How do you find information on the Internet? If you are writing something that you want to be "found" on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favor with search engines.

Content First

A search engine enters your site and, for the most part, ignores the styles and CSS. It just plows through the site gathering content and information. Most WordPress Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.

Keywords, Links, and Titles Meet Content

Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywords listings and within your document are compared to words found within your links and titles. The more that match, the better your "score."

Content in Links and Images

Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.

It is not how good your site is, it is how good the sites are that link to you. This still holds weight with search engine favoritism. It's about who links to you. Blogrolls, pingbacks, and trackbacks are all built into WordPress. These help you link to other people, which gives them credit, but it also helps them link to you, connecting the "links." The number of incoming links your site has that have been recognized by Google can be checked by typing link:www.yoursite.com into Google (other search engines have similar functions). Other ways to generate incomming links to your site include: * Add your site's url to your signature on forum posts on other sites. * Submit your site to directories (see below). * Note: Leaving comments on blogs will not help with this, since all modern blogging tools use the rel="nofollow" attribute. Don't be a comment spammer.

Good Navigation Links

A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.

Stay Connected

Besides building backlinks, it's important to build actual connections with other bloggers and readers. Post regularly on other sites and get to know the people at the top of your genre. Stay up to date with the latest WordPress SEO techniques with Ontora Web Marketing.

About the author
Mark Spencer is currently a graphic designer living in Portland, Oregon and writes for Ontora, a web marketing blog.

Source : seoarticles4u.com

Is your Web Design Driving Traffic Away From your Website?

2007-01-31T04:25:00.000-08:00

By Kyle Newton

Web-design does not mean designing art pieces with our websites. In fact, it is designing something useful that the clients needs; whether it is an e-commerce site, or a simple branding site. The primary goal is to get your clients message out there. The web design field is maturing and now we know which website structures work and which ones don't. Keeping this in mind, there is no need to go hog-wild with your designs - you know what works already!
The 80/20 principle works in just about any field - web design is no different. A classic definition of the principle states: that a small number of the causes (20%) are responsible for most (80%) of the effect. With respect to web design, we can say that 20% of the work takes up 80% of the time. So the approach should be to identify that expensive 20% and do something about! In a typical web design project,this 20% is:

1. Figuring out the Client Requirements and efficiently dealing with them. 2. Thinking and creating the basic structure of the website.

The best idea for web design may be to have "Predefined web site structures - templates" with different themes and covering all the area like e-commerce site, or a simple branding site. The designer must always keep in mind that he is the web designer; he is going to tell the client how the website should be laid out, not the other way around!

Web design becomes a pain when one start it by tinkering -- when you sit down in front of your computer and you start building the website with no plan. You just start 'tinkering', trying different layouts, changing positions of images or your navigation etc ... This is a recipe to disaster and pain. This should be avoided. Some points that need to be taken care of while designing are:

1. Do not put too much text in one big block. Separate them out into paragraph and put white space between paragraphs. This makes your text look more readable. 2. If you check the websites of big companies (Microsoft, Yahoo, etc), you will find that they still prefer a white background with black text for their main text. If you must have a colored background, make sure you try out your page by viewing it in resolutions like 256 colors to see whether the page looks acceptable. 3. Reduce the size of the individual graphics files on your pages by using the following methods: a. reduce the number of colors in the graphic b. reduce the size of the image, if possible c. in animations, reduce the number of frames d. in animations, don't duplicate the background in every frame; make the first frame a background without any objects that will move, and put all your moving objects in separate frames with transparent backgrounds.

About the author
Kyle Newton is a professional internet marketing specialist and can launch and manage your complete web presence from Web Design to SEO with professional results that make your projects, services, or products a success on the web.

Source : seoarticles4u.com

Internet Marketing Strategy News: Is Your Web Site Lost in Space?

2007-01-31T04:24:00.000-08:00

By Sally Falkow

Although it should look good, the real purpose of a web site is to generate sales or leads for your product or service--anything else is a waste of your marketing budget. That should be in bold type on your Internet marketing strategy.
However, there is one catch--you have to get them to your site. You could have an award winning web site design with the content written by a Pulitzer Prize winning author, and you're convinced that people will love it. But will they come?

Since 80% of all website traffic comes via the search engines, it is essential to make your website as search engine friendly as you can. You need to be listed on the first page of results for the key word of phrase that best describes your business. 80% of the business from a search query goes to the companies who are listed in the top half of the first page of search results.

Most of your prospects have never heard of you and have no idea that you even exist, never mind your web address. There are millions and millions of users. That's the good news--lots and lots and lots of people on the Net.

On the flip side there are currently billions of websites and growing daily.

Everyone else has the same idea you have--build a web site and they will come. Well, how are those customers with money to spend going to find you? You must address that when preparing your Internet marketing strategy.

The answer is search engines--the online tool that allows users to quickly find almost anything on the World Wide Web. By selecting keywords (words or phrases a user will enter into a search engine in order to find a web site) the users find the information they are looking for. So it follows that your site should have keywords.

Yes, the robot society has arrived. The majority of people (i.e. your prospects) use a search engine to look for products or services. The search engines use "spiders" - a computer robot program that scans the web looking for information that is then updated or added to their search engine database.

Spiders are sometimes referred to as "knowledge-bots", "crawlers" or "knowbots". The web is so large that is can take six months for a spider to find your site.

Once you build your web site you have choices in terms of getting traffic to your site:

1. Do nothing and hope people will find you. Some of your competition is following this tactic--so you could easily get the jump on them by doing something.

2. Pay per click. This is a method of search marketing where advertisers (sellers) pay a set amount every time their ad is clicked by a prospect. Some services run on an "auction" basis--you bid against your competitors for paid listings on the search engine listings of keywords. E.g. you could pay $.10 or $10 per click to get listed in your category for a listing on Google (these appear at the top and down the right side of the search engine listings) or Yahoo. Buying your way to a top with sponsored listings is somewhat effective. However, searchers click on sponsored listings only 26% of the time. They know they are advertisements and not genuine search results.

3. Optimize your site. Optimize comes from Latin meaning "best." So to optimize means "to make the most perfect or to modify to achieve maximum efficiency". The objective is to maximize your web site's search visibility and conversion rate and so generate more leads and sales.

This is also called "positioning" or ranking -- the process of writing, programming and designing a web site using keywords so that the search engine ranks your site high in the results.

Search Engine Positioning gets your site listed by the search engine so that people looking for your product or service can quickly find you. Organic (or natural) search results pay off in traffic and brand value.

Once the visitor reaches your site, your home page has to be relevant to their search term and key words, easy to use, draw them into your site and take them down the click path to where you want them to take that all important revenue producing click.

Most websites lose 60% of their traffic right off the home page.

Your website is a vital tool in your marketing and PR campaign--your online face to the world. But even the most perfect website is no use at all if it is never found and seen by the right audience.

Your brand awareness and value increases with top search page result placement.

The bottom line is that your customers can't buy what they can't find. Make it easy for them by optimizing your web site. Being lost in space is not a good Internet marketing strategy.

About the author
Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit http://www.expansionplus.com.

Source : seoarticles4u.com

Keyword Research for Seasonal Site SEO

2007-01-31T04:22:00.000-08:00

By Halstatt Pires

Keyword research is one of the necessary steps that must be undertaken as part of a search engine optimization plan. That being said, you have to be careful when doing it for a seasonal site.
A seasonal site is simply one that is dialed into a particular time of the year. Assume you are selling bathing suits. You are probably going to do most of your business during the spring and summer. There may be a few people searching online for bathing suits in December, but not many.

If you have a seasonal site, you are both blessed and cursed when it comes to optimizing it to obtain top rankings. How so? On the good side, most of your competitors more or less shut down their optimization efforts during the down season or at least just do minor maintenance efforts. On the bad side, you can easily be misled when doing keyword research.

I will get a call every so often from someone with a season site that is very frustrated. They have optimized the site. They have top rankings for their keywords on MSN, Google and Yahoo. The high season comes. They make sales, but nowhere near what they were expecting. Conversion rates are acceptable, but the rankings are producing far less traffic than they expected. So, what is the problem? Time.

With a seasonal site, it is vital that you take the time of the year into account when doing your keyword research. Just as your site is seasonal, so are the search phrases being used. Let's go back to our bathing suit site example.

Assume I am going to start optimizing my bathing suit site. I understand that I need to do keyword research to see what my potential customers are using to search for bathing suits. I pop on to Wordtracker or whatever and start hunting. I make a big list and get ready to go. This is exactly what I should do except there is one problem:

It is JANUARY!

How accurate is my keyword research going to be? Most of my potential market is not going to be shopping for bathing suits during the winter. As a result, many of the keywords I discover may be false negatives. They may be used a bit, but I could be completely missing out on the high traffic phrases used during the high season for my site. If you have a seasonal site, you must do your keyword research during the high season without exception.

Okay, so what do I do if it is January? Do I just forget about optimizing my site? Of course not. It is time to start doing bathing suit searches. Think of every possible phrase you could possible use for bathing suits. Now keep an eye on which sites keep popping up over and over. Once you have identified them, see what keyword phrases they are using by reading their meta titles. Compare those to your keyword research and you should be able to identify any biggies you have missed.

Source : seoarticles4u.com

Directory Submission Service - Tyler Dewitt

2007-01-20T08:57:00.000-08:00

For any web master, or e-commerce website owner, we all know that building links into you website is a very important process, but there is some things to be aware of when building links, and there is a proper way of building links.
One thing I've always done when I've first started a website was to build links to it by doing directory submissions, high quality directory submissions, and article submissions. This process can sometimes be a link bait effect specially with article submissions.

When doing article submissions, that give the "viewers" a more clear look at what you have to offer on your website, and if its something very pro efficient, and they find it interesting they might just link you, and spread the word to there Internet friends, or just there average general friends.

Some things to realize about doing article submissions is to always make sure you put your keywords inside the title of the article, the reason I say this is cause a big majority of the time this is what going to show up in the search engines, so say someone is searching for "widgets".

Well its a possibility that your article link could show up, and by them going to your article, and reading about what your author published, or you published they might just find it interesting and check further into your website, just be sure to put more then 1 keyword in your title, and mix them up.

Now when were submitting to directories we always want to keep your "keyword", inside the anchor text because when the robots/spiders go search through the web there valuing the anchor text the most from ibl(inbound links) to you, and this will give you a major boost if done right, and have got enough of these links.

To learn more about directory submissions, article submissions, or to hire a directory submitter please check out Directory Submission Service, and SEO Consulting.

About the authorTyler Dewitt a Internet Entrepreneur , and SEO specialist, learn more about me at Dewitts SEO, and Website Design

Source : seoarticles4u.com

Promotional Articles Increase Your Web Site Traffic - Promotional Articles Increase Your Web Site Traffic

2007-01-20T08:54:00.000-08:00

One of the most effective methods of getting targeted traffic to a site is by using promotional articles. There are several reasons why articles are effective and examining them will help us understand this subject a little better. To start with, it is useful to remember that most people come online looking for information. They are usually already aware of the fact that this information is available in web sites and they are eager to find sites that are packed with the information that they are looking for. If they find a promotional article covering the subject that they are seeking information on, they will eagerly read it and if they like what they see, they will then visit your web site. Promotional articles are therefore a great way to attract attention to yourself and your web site. Unlike traffic that directly originates from search engines, visitors who arrive at your site after having read your promotional articles will not only be highly targeted, but they will also already be prepared in that they will have a very good idea of what is available at your site. This means that they will usually be much easier to convert into paying clients. In other words much smaller number of readers arriving at your site through promotional articles will tend to be much more profitable to you than bigger numbers arriving via any other web site promotional method you can think of using. Then there is the fact that a single article can continue to pull in traffic for your web site for years to come without you having to invest any more time or money on it. For instance a good promotional article distributed to article directories, web sites and blogs will tend to remain online for years. In effect it will continue to be available to persons interested in the subject, and a good number of them will end up at your web site. This is a huge advantage. These are but a few of the many reasons why articles tend to be more profitable than many other forms of web site promotion.

About the author : Terry Detty, 42 years old, internet guru who finds internet marketing his passion. In addition to internet marketing he reads history, and occasionaly gets out for a short walk. He generally likes to have his hands occupied.

Click Here For More on Promotional Articles

Majon International The Top Internet Marketing Firm on the Web

Source : seoarticles4u.com

Good SEO Techniques to Use - wideon.net

2007-01-20T08:53:00.001-08:00

"Every single site owner wants to be at the top of the major search engines rankings. Taking full advantage of search engine optimization (SEO) techniques can put you on the right path to seeing this dream come true.
A common way to improve your sites search engine rankings is to title tag. When doing this you should put the keyword of the page in the title tag of the web page. You also should include a different tag for every page. The keyword should be used in the ALT tags made for text browsers that cannot view images.

Be careful when applying keywords. Over using keywords can cause you to be banned from search engines for a period of time, or even forever.

You should include your keyword in the title tag, as well as once in both heading and bold text. Also using the keyword in both first and last sentences has been known to increase search engine ranking. To increase your sites popularity with search engines you need to increase the number of links that are directed to your site. The more links your website has the higher the search engines will rank you.

Links from other sites directing to your site improves your search engine ranking. Be sure to include the keyword in the links and keep it as short as you can. You may get a request to exchange links but make sure the other site doesn't have any hidden repetitive keywords.

An important factor many people don't know is to keep the size of the web page smaller, in between 5k and 15k. This will keep the search engines and your visitors happy when visiting your site.

Search engine optimization is important for any successful website that wants to be at the top of any important search engine. Be sure to use many different techniques to see the best results."

Source : seoarticles4u.com

NO COST FOR INDEX WEBSITE BY SEARCH ENGINES - seoinfosys

2007-01-20T08:51:00.000-08:00

Yes, like everyone else who venture into internet business and own websites, we want to know the best options to get website indexed as soon as possible which of course means more business. Well, allow me to share a little strategy of here, one of the fastest way is actually by writing and publishing articles and press releases, and get it distributed all over the internet.
Are you being surprised on such simplest way? Or you were expecting me to explore some long boring, and complex options? Hey, I'm not that techie, so do most of others. We are here just to earn so income, that the reason we go into business right? So let's get to the ground and examine this simple way further.

One of the best ways we can do to generate more traffics to any of our website is to obtain inbounds back links from others right? Allow me to clarify here, what we are looking for are those one way links back to our site which are of higher quality to the SE. Reciprocal links are alright still, but one fine day the search engines would be catching up on that! Don't just rely on this strategy and put your online business at potential risk.

There isn't a real value in Reciprocal links except more on "Virtual Business Trading". You see, if you could achieve hundreds if not thousands of relevant one way links channeling back to your website, you are getting best of both world! You are going to get traffics coming from the one way links channels, and also from the increased ranking or search position in SE. Would that be truly great?

Are you getting excited and rushing to get started on this strategy? Hold on first, before anything else, you have got to realize that writing, publishing and distributing articles is not just a one time work. It is in fact a continuous and recurring task. It will be part of your business strategy plan, your business marketing plan!

As with your business activities, you must practice article writing and related tasks on daily basis. Somehow you might wonder, is the time spent worth it? By sitting down and start typing, how would you gain? Well, be assured that this would be time well spent for your business! Rather than cranking your head deep down with those complex strategy and tactics, why not get yourself with this simple and effective strategy?

In fact, there are a whole bunch of article directories out there. They are in real hunger for content! If you got a well written article, I bet you that they will start to chase for you! And With RSS technology, you would be surprised if they are all set to draw contents from your sites almost instantly whenever you update a new content. In my own experience, some of my articles get published as fast as within 2 days, and it get indexed sometimes later on the same day being published. If my articles are published in well established sites, the link back will bring my website showing up in the major SE as fast as the following day due to the SE are crawling the site on daily basis!

So my dear friend, this surely beats waiting for months in doing some complex or techie thing like SE Optimization right? And if you are like me whom am totally off hand in SE Optimization things, I bet it will cost you money just to get your site optimized by some expert.But then you would be wondering, "How on earth could I submit to whole hundreds bunch of those article directories?" Of course, under normal situation, one would really have to spend thousands of hours in doing that. But there have been many great tools available on internet, there are also some kind of automated article submitting software to help make the submission task easier! Furthermore, there is also a wide selection of article distribution service available of which you could tap into their good network.

In my case, I utilize a combination of these article distribution services. Again, with ZERO advertising budgets to spend, I could only utilize their Free Service with limited distribution range. But hey buddies, I have seen my site back linking increased from about 50 to more than 500 within 2weeks! What else I could ask for more for a free service?

Now, for the second option on Press Release strategy, it is another great tool for marketer's Marketing Secret Weapons. Not only in brick and mortal traditional business, this strategy could work wonders too for online business!

Of course, just as with articles publishing and distribution, it can't be a just "One Time" work also. But, unlike article publishing strategy, you don't need to do Press Releases on daily basis. Doing it on either weekly or bi-monthly basis would be much sufficient for that kind of marketing effect. It will also go a long way in generating the traffic while getting your website indexed fast.If you combine the above 2 methods in promoting your websites, you will be able to experience much quicker indexing than other methods. In the same time it also drive traffic to your websites fast almost instantly as readers who feel interested in your articles or Press Release will click thru and reach your website.

What's next? Don't wait, get your self start in doing the above 2 simple strategy! Little to your awareness, your website might just be indexed the next day!

Contact at http://www.seoinfosys.com

Source : seoarticles4u.com

Seeing a Blog As a Dual Marketing Tool - Christopher Angus

2007-01-20T08:47:00.000-08:00

Blogging is only successful if you can see it as a dual marketing tool. The third part of the blogging business triad is a dual product. There is the product you are selling on your website (or from others) and then there is your opinion. You can't sell a product through blogging unless you can convince the reader to "buy" your opinions. Whatever you decide to sell make sure you can back it up with your reputation because when it comes to blogging what you are blogging can be gold.
The trick to writing a great business blog is to realize that you are not just selling your products, you are also selling yourself. If you can't sell yourself then others are not likely to buy from you. This is why writing a blog can actually be detrimental to individuals who are selling a product they don't really believe in or who are simply just terrible when it comes to expressing themselves. A lack of enthusiasm is also really damaging and stealing from other sites can actually sabotage your business completely.

Remember that unlike other business situations, blogging means that you have to sell is yourself. Others have to buy into your beliefs and opinions and give you credibility as an expert. If you seem like the type of writer who doesn't know what he or she is talking about or can't back up their opinions with research or facts then the blog may even damage your sales.

A successful blog can become a prime piece of web space upon which others will want to post their advertising and links if you can create a blog that attracts thousands of visitors. However keep in mind that in order to keep your readers that you will do much better through convincing them through the written word that you are behind the people who link to you rather than just linking to whoever offers.

Source : seoarticles4u.com

Internet Marketing Strategy News: 10 Ways to increase your subscriber list

2007-01-12T09:47:00.000-08:00

By - Sally Falkow

One of the most effective ways to promote a business is to send them an email newsletter. Or you can print, and mail it which is more expensive as you have the printing and postage costs. A newsletter has many advantages as a tool in an overall Internet marketing strategy:

It has more credibility than advertising or other forms of promotion such as a brochure as it is educational not a sales pitch. It falls into the realm of public relations.

The newsletters cost nothing to send as email.

The newsletters can also be printed hard copy as needed to include in sales presentations.

Newsletters can be edited and turned into news releases or articles to be sent to the media to get publicity.

Of course, you need email addresses to send the newsletter. Here are ten ways to increase your subscriber list:

Content, content, content! The content of your newsletter is the key to expanding your list of subscribers. You want to create an "idea virus" that others will be so interested in the content that they can't wait for the next issue and will want to forward it to their friends and associates. Make your content timely and interesting. In our over communicated society your message has to be worthwile enough to spend time to read. Keep in mind that business owners and managers are most often trying to increase sales and profits. What can you write that will help them do that?

Offer a free subscription to your newletter on your web site. Have the link to the subscription page on all your web pages--on the top left corner. Make it simple and easy to enroll. The free subscription is the "front end" of your offer. The "back end" is the readers becoming interested in buying your product or service--the real end result of a good internet marketing strategy.

Make it a practice to collect identities in all your business dealings. Collect business cards when you attend lunch or a networking event. Send them an email to confirm your meeting and invite them to subscribe to your newsletter. Provide the link to your web site.

Get free mailing lists, write letters or send personal emails to them and use the newsletter as your offer. E.g. you could contact your trade association, Chamber of Commerce or networking group and get their mailing list. As your budget permits, rent mailing lists but ensure that they target your demographic and are not spam lists which will kill a good internet marketing strategy.

Encourage your subscribers to forward it to others. Use wording something like this: "Please feel free to forward this to your friends and associates by selecting the forward button on your e-mail."

Publishing schedule. Keep a regular schedule of publication. If you are offering a monthly newsletter, then make it monthly.

Add your free subsciption information to your email signature. E.g. "Free newsletter available at www.expansionplus.com"

Offer free reprint rights for your newsletter to others which will get it published in other newsletters or articles. We use this wording "This article may be reprinted in its entirety provided that the following resource box is left intact: ..."

List integrity. Have a privacy policy and enforce it.

Add the published newsletters to your web site which increases the content and will help improve search engine rankings--all part of an intertrated internet marketing strategy. With more people coming to your web site, they are good prospects to enroll.

Keep increasing the subscriber list of prospects and of course stay in touch with them through regular newsletters and other mailings. This is not a quick fix to generate fast sales but it will eventually develop good quaility prospects.

By the time they call you they will already know you through your writings which is a great start in developing trust with your prospect.

Newsletters are an inexpensive but effective part of an Internet marketing strategy.

About the author
Sally Falkow is President of Expansion Plus, Inc., and author of Website Marketing Strategy Ebook. She is an authority on Internet Marketing and search engine optimization strategies. For more information, visit http://www.expansionplus.com.

Source : seoarticles4u.com

5 SEO Resolutions For 2007

2007-01-12T09:46:00.000-08:00

By - Matt Jackson

The Christmas period has truly come to an end. The trees are down, the local grid has stopped fretting over peaks and troughs in their energy consumption, and Easter eggs are already taking pride of place in local stores. Typically this is the time of year when we should all be taking stock of the year past and making resolutions for the year to come. The Internet Marketer, or SEO, in all of us should be regularly taking stock of the situation anyway to help determine the areas where we can improve our sites. On the back of this here are five resolutions we should all follow in 2007:

1 - I Will Stop Obsessing Over Google Updates And PR

This is a strange one. I, for one, realize the lack of importance that is actually placed on the updates in terms of improving search rankings. Google is, to all intents and purposes, a fluid search engine. Indexing and re-indexing takes place on a daily basis and information is updated in the Google index more often, even, than that. The ToolBar PageRank (or TBPR for the acronym lovers) is no longer the powerhouse of SEO that it once was but I, like many others, still wait around for the latest updates hoping I've managed to squeeze a bit more green into that bar.

The search results are also always changing and these are far more important than whether a site has increased from PR5 to PR6 (an update conducted roughly once every 3 months), or Google forbid, down to a PR4. In 2007, we should all attempt to pay less heed to the TBPR and much more care to the rankings we obtain.

2 - I Will Put More Effort Into Producing New Content For My Own Site

I appreciate that new and increased pages of content can have a hugely beneficial effect on my search engines. More pages means more possibility to rank for new keywords. Equally, Yahoo and similar search engines, look very favorably indeed on sites that contain masses of content.

Despite knowing this and despite being a content writer I still manage to go weeks sometimes without adding anything new to my own site. I pledge to add a minimum of two pages of content to my site every week. And it will be quality content, of course.

3 - I Will Obtain One .Edu Or .Gov Link

Authoritative links from .edu or .gov sites are believed to provide great weight to a website's SEO efforts. They are deemed as being a reliable source of information and so any sites they link to must hold invaluable information as well. Short of buying links from a service I saw recently, though, I haven't really managed to determine how to go about this. I could write a job description because apparently they like to link to job descriptions. I could detail the best way to get into the content writing industry because they apparently like to link to this kind of information too.

One thing I won't do, though, is to litter spam comments on the various forums and blogs that these sites host. Spamming is bad, no matter the reason and no matter the method. So don't expect to see me doing that. On the other hand, do expect an enthralling article about how I obtained the status of website content copywriter and how others interested in working hundred hour weeks and drinking dangerous levels of caffeine can get started.

4 - I Will Blog And I Will RSS

This is another one that I know to be beneficial. Clients have commented about how well a blog has performed or how the introduction of RSS has helped them retain or even improve rankings. But frankly, I've yet to find the time to do it.

Blogging is another effective method of adding new pages to a website and as well as generating new pages with quality content they can help to reinforce a message and drive hapless visitors to the appropriate pages on a website. RSS feeds provide a method for other websites to offer my content on their site but they also provide another way for me to benefit from the articles I write.

5 - I Will Remember That Google Is Not The Only Search Engine

Google is responsible for around half of the searches performed on the Internet. As such, they are in many ways the most important of the search engines. However, Yahoo are also a powerful search portal that commands a reasonable number of searches. MSN is run by a certain Bill Gates who will never be happy being third in any list. These two combined command a very generous share of the market so should not be completely ignored.

It's a common misconception that if you optimize a site for Google then you will automatically rank well in other search engines but this isn't the case. They all rank sites depending on different factors. It is possible to rank will with all the search engines but it takes some work. Adding more and more content concentrating on each of the search engines, and including a blog will help.

My 2007 Outlook

In 2007 I will be a new SEO. The world of search engine optimization is one in a constant state of change. Recent developments mean that keyword densities have dramatically changed especially through Google's introduction of Latent Semantic Indexing. Above all else I swear to remember that the search engines are a means to drive traffic and that the resulting visitors should be my main priority.

About the author
About The New Man
Matt Jackson is a new man, but remains an experienced copywriter providing quality website content. He vows, throughout 2007, to stick to his resolution and encourage his clients to do the same.

Source : seoarticles4u.com

SEO - Tips For Writing Persuasive Keyword Copy

2007-01-12T09:44:00.000-08:00

By - Christopher Angus

The key to writing persuasive keyword copy is to find that happy medium between pleasing the search engines and pleasing your readers. There are some basic rules of thumb that you can stick to as you attempt to accomplish this goal. In fact writing search engine and people friendly copy is as easy as chatting to a good friend.

First of all don't cram your copy with keywords. Only use about three different keywords or keyword phrases per page. Keyword phrases are more effective than single words as people tend to type phrases, not single words into search engine boxes.

Don't write less than 250 words in any one section of your website. It is possible for a search engine optimized article to be too short. Although when it comes to copy for search engine optimization it is important to be as concise and to the point as possible.

Try to write in grade six level conversational language. Don't try to impress search engines or readers with your lofty knowledge of rare vocabulary. If you are writing these yourself, then try writing the way you talk and then incorporating the keywords into the copy after you have chatted to your readers on paper.

You know you are writing good SEO copy if no sentence looks like it was constructed to especially accommodate the keyword. You can tell these types of sentences because nobody can understand them. Even if the search engine spiders find them friendly, difficult to read content is only going to have your visitor moving on to another site (possibly your competitor's) after they decide that your writing doesn't make any sense at all. Writing in a natural but informed tone that is not too structured or crammed with keywords is the best approach to creating excellent SEO copy.

About the author
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

Source : seoarticles4u.com

SEO - Making The Best Use of Keywords

2007-01-12T09:41:00.000-08:00

By - Christopher Angus

Once you have selected the keywords that you want to use in your SEO there are ways that you can use them to intelligently increase the attractiveness of your copy to both readers and the search engines.

First of all it is key to use keywords and keyword phrases in all of your headlines and subtitles. However only do this if the keyword actually augments rather than distorts the title of your site. Your best bet is to try to keep the title a complete sentence well at the same time trying to capture the gist by using one or two well-chosen, high ranking keywords. When writing copy try using keywords in the first sentence, last sentence and at least once in each paragraph. This is a rule that many professional SEO copywriters follow in attempt to make their technical writing sound more like "natural language." Both humans and spiders dislike robotic language.

Don't be afraid to bold, underline or italicize your keywords. They also stand out if they are used in bulleted links or if they are included in photo or image captions. This type of treatment can help highlight the words or phrases, not only to the reader, but also for the search engine.

Avoid using focused keyword phrases when a broad term is required. Not every generic phrase that you see is an open call to insert a keyword phrase. Also avoid using the same keyword phrase several times in a paragraph if you can. This is called keyword stuffing.

In conclusion the only sure way to test your keyword optimized search engine friendly copywriting is to post it online and then try searching for it in an engine. If type in the keyword phrase and it turns up, then you have done an excellent job as at SEO copywriting.

About the author
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

Source : seoarticles4u.com

Beware of Questionable Search Engine Marketing Tactics!

2007-01-12T09:35:00.000-08:00

By - Michael Biehn

If you're planning to be around for the long haul and want some success on the internet, then you need to be ethical in your promotion. Unless you have daily time dedicated to studying SEO and making the needed changes, you should contract with a reputable SEO company.

SEO ethics is not just about being nice little boy scouts. An ethical SEO specialist will make sure your website is not penalized or even banned from the search engines. Yes, it's true. There are a lot of freelance SEO specialists and SEO firms taking innocent webmasters for a ride.

The major search engines are always on the lookout for new cheats. When found, they will program the search engines to drop the sites using these methods. Without warning, you're gone. Also, don't forget, your competition watches your site and is looking for ways to rank higher than you. Your competition may report your unethical methods to the search engines.

Another typical scam is to use dirty tricks, called "black hat SEO", to get your website ranking highly. You are pleased as punch, hand over the money, then five months later you wonder what happened to your rankings when the search engines get wise and ban your site.

In today's business world, you must have a web site. After all, your competition does. Your site must be marketed ethically and monitored daily. Changes must be made ASAP when conditions change.

We help you achieve your online marketing goals without the risk of being penalized by, or banned completely from major search engines that monitor and respond quickly and mercilessly to the use of unethical tactics on websites.

Source : seoarticles4u.com

SEO - How To Evaluate Link Requests

2007-01-01T10:06:00.000-08:00

By Christopher Angus

Part of today's SEO practice is adding links to your web site or blog as it is well known that more quality links that you have on your web pages, the more likely Google and other powerful search engines are to rank you highly in their search engine pages.
If your site or blog is going well you may find yourself being confronted with a number of requests for links. Your challenge then as a search engine optimist is to find content that relates to your own. This is very important as Google will boost you even higher if you are linking to relevant information that integrates nicely with your own site. Therefore avoid selling hoodia, no matter how attractive the offer looks, if your blog or website is about selling winter tires.

Another thing you should check out before you agree to a link exchange request with anyone is how often the site is indexed. To do this all you need to do is see when the last time the site was cached in Google. This is also a good way of making sure you are not linking to a dead site. People who ask for link requests often fiddle with their link counters to make it look like they have more visitors then they do!

Yet another consideration is to look at the layout of site. Will your link be placed somewhere on the site where it will be easy for readers to see or find. If not then doing a link exchange is not worth it especially if you are giving the exchange better space than he or she is giving you! This is why it is advisable to state the page or placement of where you would like your link to go before you agree to any kind of link exchange for a blog or web page.

About the author
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

Source : seoarticles4u.com

Why PPC And SEO (Search Engine Optimization) Are The Most Popular...

2007-01-01T10:04:00.000-08:00

By Terry Detty

There has to be a reason why PPC (pay-per-click) ads and SEO (search engine optimization) are the two most popular website promotion tools on the World Wide Web today. As a matter of fact, it is not too difficult to figure out why these two website promotional methods are so popular. It is quite simple - they work. Actually they are very fast and effective in getting traffic to a web site. Internet Marketing can be overwhelming for some but if you leave it to the reputable professionals you can expect great results. Picture this situation. You select a few keywords come up with some attractive headlines and then launch a PPC ad campaign with Google Adwords. The next thing you know is that your site is receiving a steady flow of traffic. When the sums are done you realize that a sizeable number of those visitors who click through end up being your paying customers. You are easily able to make a good profit on your initial investment in the PCC ads and you then re-invest an even bigger ad budget. In this way many online entrepreneurs have started off with tiny ad budgets but have gradually build them up substantially to colossal monthly budgets. You can imagine the profits that go with the large budgets. Picture yet another situation where you hire the services of an SEO expert. After a few short weeks of their expertise, your notice that your web site has come from nowhere to feature very highly in most search engine rankings. The resulting traffic is huge. After you pay your SEO service provider or guru, you're left to enjoy free traffic that will continue to flow in your direction for years. Suddenly your affiliate program starts to yield hefty checks Or your product sales go through the roof. These are no fairy tales. It is reality and has happened to many online entrepreneurs who have rapidly moved from nothing to huge monthly online incomes. Little wonder that PPC ads and SEO services have the reputation they do today. The two online marketing tools have worked miracles for many people.

Terry Detty, 42 years old, married, internet guru by experience and finds internet marketing his passion. In addition to internet marketing he does a little bit of link building, and occasionaly will get out for a short walk. He reads a lot and generally likes to have his hands occupied.

About the authorTerry Detty, a genuinely happy outgoing individual. He finds himself enjoying the use of internet more day by day. In his free time he link builds and promotes websites . He enjoys being occupied with work

Source : seoarticles4u.com

SEO - What Do Spider Engines Look For

2007-01-01T10:03:00.000-08:00

By Christopher Angus

Things have changed since the early days of search engine optimization when all that was required was for the webmaster to simply submit the site along with metatags attached to keywords and well worded accurate descriptions of the content of its pages. However years of abuse of the system by greedy marketers left the system in a mess as misleading information, popular keywords and other black hat SEO techniques were used to trick the search engines into giving pages a higher ranking then they deserved. One of the biggest problems were web content providers that manipulated a number of attributes within the HTML code of a page by employing popularly searched for keywords that had nothing to do with their site.
Since those days the search engines have caught on and now look at a variety of different factors including the text within the title tag, the domain name, the URL directories and file names of the site, the HTML tags, term frequency, keyword proximity, keyword adjacency, keyword sequence, photo captions, text within NOFRAMES tags and web content. All of this information is used to create an algorithm that determines how highly ranked your page will be in the search engine rankings.

Abuse of the search engine index system still exists and in fact many SEO experts say it is not abuse at all to manipulate code or use fake keywords that do not represent what is on your site. Many of them simply see it as normal practice. Of course the person that it does matter to is the kid researching their homework who is led to a page of travel auction deals while trying to do a paper on the geography of a country. Ethically it is up to each individual web master or web site owner how much they want to be part of the degradation of information on a medium that had the potential to become a resource that was greater than the massive Greek Alexandria library.

About the author
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

Source : seoarticles4u.com

SEO - Does SEO Mean Changing A Site's Code?

2007-01-01T10:02:00.000-08:00

By Christopher Angus

Any SEO expert will tell you that SEO does not mean changing a site's code if you designed your site right in the first place. If you have hired professionals to employ the range of strategies and techniques usually employed with SEO then you will not need that many "on-page factors." On-page factors are what SEO experts call changes that need to be made to text of your site. '
There are two ways of applying SEO techniques - through the application of good design and through such methods that the search engines do not approve of such as spamdexing. Some industry experts define these methods, and the practitioners who utilize them, as either "white hat SEO", or "black hat SEO". Other SEO experts see the whole black and white hat polarization as an over-simplification of what search engine optimization actually involves. However as a rule of thumb - the more changes that you or your SEO expert are making to your text, the more coding your pages will need.

Coding a site to maximize SEO is best utilized during the initial stages of a site's design. This is because even the rudimentary structures to do with web page design can be optimized including the menus, content management systems and shopping carts.

An SEO tactic, technique or method is considered "White hat" if it conforms to the search engines' guidelines and does not involve an attempt to deceive the search engines. White Hat pleases search engines because it reflects content that a user will definitely see if the link is clicked on in the search engine pages. Black hat" SEO are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is "hidden" or links that direct users from a page that is built for search engines to one that is more human friendly.

About the author
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

Source : seoarticles4u.com

SEO - The Definition Keeps Expanding

2007-01-01T09:59:00.000-08:00

By Christopher Angus

Search engine optimization (SEO) has grown to embrace a number of different practices including everything from enhancing the functionality of a shopping cart to optimizing copy with keywords to adding metatags to your out of context copy. The term used to simply refer to adding metatags but search engine optimization now embraces any technique that makes your web site and web copy more friendly - period.
Technically the entire business of SEO is divided into two main types - natural or organic SEO and alogorithmic SEO. The organic type results from have a natural niche to your topic that makes it easy for consumers to find you in the search engine pages. It also refers to pages that are seeded with keywords by your customers such as pinged blogs and forums. The algorithmic type of SEO refers to copy that has been optimized in some manner using keywords and metatags in order to increase search engine relevance.

So what's the difference between organic SEO and algorithmic SEO nowadays? Organic SEO tends to be easier for people to read and algorithmic is friendlier to the search engine spiders. However the idea of organic SEO is more of a buzzword. The most successful SEO appeals first to machine algorithms to increase search engine relevance and secondly to the comprehension of human visitors.

Search engine optimization is something you can do yourself with the aid of a few online gadgets or you can use a service. Often these search engine optimizers practice black hat SEO, which uses slightly unethical ways to increase your page's rankings in the search engines. It is a good idea to ask your SEO experts if they use white hat or black hat SEO as you are the one who is penalized for less than ethical practices. Sometimes all you need to accomplish your SEO needs is one talented writer who can write SEO copy for you.

About the author
Chris Angus is a SEO and website promoter, he can be contacted at sales(at)brilliantseo.com

Source : seoarticles4u.com

5 myths about SEO

2006-12-15T00:14:00.001-08:00

Law firms are taken to the cleaners by SEO hucksters every day. Must be rule #1 for ex-yellow page sales people in SEO sales training class to hit up lawyers - they have money, they're desperate, they don't know what's going on and they won't hold you accountable as they don't know what SEO consultants do.

My latest SEO tips come from Lee Odden, CEO of TopRank Online Marketing, and publisher of Top Ranking Blog, one of the blogs you ought to add to your feeds. And these tips apply equally to blogs as well as websites. If you haven't learned from me by now, blogs are just websites, except a heck of a lot more effective when marketing.

Lee posts 5 Myths about SEO. I'm giving you only the highlights and a few personal comments so read the whole post.

Search Engine Optimization is a collection of tricks to fool search engines. If you’re ‘fooling’ the search engines, then you’re probably fooling users too.
People in our market don’t use search engines. Right, when in fact nearly 70% of execs and in-house counsel turn to the net, during the law firm selection process. And they are not just searching firm/lawyer names or going to Martindale.com
SEO is a single event. Fact is creative link building, creation and promotion of new content, integration with other online/offline marketing, and social media are key.
SEO is a function of IT. In fact, SEO initiatives should be managed strategically by the business like any other major marketing initiative.
Our site doesn’t get a lot of visitors, so SEO wouldn’t work for us. Like Lee, I do hear that from what appear to be educated people. Comments like this are just insecurity about SEO as a discipline and its effectiveness for a particular business. ]

Read the whole post. Lee even gives you 6 bonus myths, one better than another.

Source : http://kevin.lexblog.com/2006/12/search-engine-optimization/5-myths-about-seo/

Improve your Search Engine Ranking by Jim Pretin

2006-12-15T00:14:00.000-08:00

If you are an internet marketing novice, you are probably facing the seemingly impossible and somewhat daunting task of trying to get your site listed on the first page of the search engines. You probably have no idea how to improve your ranking. For the purposes of this discussion, we will outline the procedures you should follow to climb steadily to the top of the search engines, while still making sure that you attract qualified traffic that will actually be receptive to the products or services that your website offers.

The first thing you need to understand is that your search engine ranking will not improve overnight. There are quite a few charlatans in cyberspace who work as Search Engine Optimization (SEO) consultants. They will charge you an arm and a leg for their services, sometimes as much as $2,000 per month or more. They often make dubious claims that they can get you ranked on the first page of the search engines within a few months, and if not, they will kindly refund your money.

However, there is a catch. Once you pay the initial deposit and the SEO company begins working on your website, they will often optimize your website in such a manner so that you will be able to quickly rise to the top of the rankings for a keyword that is either not significant or will not attract any real traffic to your website.

For example, if your website provides auto insurance quotes, any SEO consultant knows that it will be impossible to expediently get your website ranked on the first page of Google for a highly competitive phrase such as AUTO INSURANCE QUOTES. So, instead, they will pick a variation of that phrase, such as AUTO INSURANCE QUOTES FAST, for which there is no competition, and you will quickly rise to the top. The only problem is no one will ever actually use that precise phrase when searching for auto insurance quotes, so even though the SEO company delivered on its promise to improve your ranking, you will still not get any visitors to your website because you will be ranked high for a keyword that no one will ever use when searching for auto insurance quotes.

So, you need to use a different approach if you want to not only improve your ranking, but also attract qualified traffic to your website. The first thing you need to do is optimize your website for the keywords or phrases that people actually use when searching for products or services related to what you offer. For example, if you sell vitamins, you would want to improve your ranking for the phrases BUY VITAMINS or BUY VITAMINS ONLINE. To optimize your website for your chosen keywords, you should either hire a web designer that has experience optimizing websites, or you should purchase search engine optimization software that will show you how to tweak your website and how to change your HTML code so that your site is properly optimized. You should also try to have a decent amount of free content on your website that relates to the keywords or phrases for which you want to be ranked higher.

The next step is to submit your site to the search engines, if you have not already done so. It seems silly to mention this considering that we are talking about search engines anyway, but some people actually forget to submit their website to the engines, or only submit their site to a couple of search engines and then quit. There are hundreds of legitimate search engines and directories in cyberspace, and you should submit to all them. I recommend that you look for search engine submission companies on Google and pick one that charges a small monthly fee to submit your site to the search engines once per month.

The last step, and probably the most important component of getting ranked higher on the search engines, is increasing your link popularity. The more websites that are linking to your site, the higher your ranking will be. To increase your link popularity, you will need to submit your website to link exchange directories so that you can swap links with other websites (they will link to you if you agree to link to them). Also, you can write articles and submit them to article submission directories. At the bottom of each article you write, you are allowed to include a link to your website. As the articles you write are put into circulation and are published on other websites, your link popularity will increase.

If you employ each of the strategies outlined in this article, you should be able to improve your search engine ranking while at the same time garnering the kind of traffic that you want. No website can improve its ranking overnight, but if you are persistent, your efforts will be rewarded in the long run.

About the Author:
Jim Pretin is the owner of http://www.forms4free.com, a service that helps programmers make free HTML forms.

Source : http://www.newcybertech.com/Blog/2006/12/14/improve-your-search-engine-ranking/

Whitepapers : Search Engine Optimization Tips

2006-12-15T00:13:00.000-08:00

Genuine and fresh content, Target on keywords and key phrases, Use of descriptive page titles and real page headings, User Friendly Url's, Link Building ,Sitemaps/ Google Sitemaps/ ROR Sitemaps ,Translating Your Website Into Other Languages.

Mumbai, India - Genuine and fresh content is probably the single most important thing you need to do for your site to be found on the web. It's true that even if your site is technically perfect for search engine spider to crawl, it won t help you much to be listed until you also add good & relevant content. The text should be factually and grammatically correct. If the content is unique and exclusive/or specific enough to appeal to people nothing can be better than that. Certainly it must be about the subject of your website, and also be useful to the people.

Our experience have showed us that good informative contents have huge traffic to websites and attracted visitors to visit the same site again. And then these returned visitors who liked the content eventually gave links to those sites. Good number and quality back links too attract search engine robots for allocating high page ranks to your websites.

When we talk about fresh content it means adding new content regularly. This gives visitors to revisit the site for new data. And well Search engine robots visits and indexes those websites more often say every week which update their contents regularly

And hence we have inhouse data feeders for our clients whom they can hire to help write, and edit the content send or written by them. It is very clear that consistent high rankings is not possible without good content.

2. Target on keywords and keyphrases

Keywords are the key element what any user would type for searching a particular word. Say 'gifts', people searching for gifts would type gifts on search engines and all those sites related to gifts would appear. But we suggest to target on keyphrases more than keywords, it even makes users to find their product from relevant categories faster and easier. Say 'Diwali gifts India' is a keyphrase which will certainly open the list of indian sites offering diwali gifts and not all the sites related to any gifts. Keyphrases and keywords are at the heart of achieving high search engine rankings. Search engine spiders look for the keyphrases and keywords in several places on a web page to determine what the site is about and index it accordingly.

Keyphrases work better than keywords as keywords face huge competition on web when compared to keyphrases. Keyphrases and keywords specified with particular country area or city can be found faster on web. Many Seo companies get fast customer satisfaction by showing 7 out 10 from the list of keyphrases and keywords given by their customers by showing them graphic display that 7 of their keywords are ranked number one, 6 are in the top 10, and 3 are in the top 20 on some of the search engines. But these some search engines collectively gain only a few hits a month. Without information on what the high-ranking keywords are, the customer's site will be optimized but will not gain the traffic they are seeking.

Creative Web Solution however aims at listing clients website with related keyphrases and keywords in the top search engines like google.com, google.co.in, msn.com, yahoo.com. We sign the customers trust in our contract with getting them listed within the first page of search engines and in worst case within first 20 websites listed by search engines.

3. Use of descriptive page titles and real page headings Writing descriptive page titles means page titles should be simple, yet descriptive and relevant. It helps search engines to know what each page is about more faster and easier. Good search engine webmasters even place link to the page titles.

As we say, the title element is one of the most crucial elements on a page. And then, avoiding use of same title text for all documents is strictly recommended. By placing same title on all pages will make it much harder for search engines, people browsing through search results, and site visitors to quickly find out what the document is about.

Using real headings means h1 - h6 elements for headings. But if these elements are used with graphics for headings, will not attract search engines much attention, however it will definitely give you the typeface you want. Do write valid, clean code. Big file size often let search engine spider to read it half and then crawl to other files. Hence one should get rid of things like useless font tags by using CSS, it will certainly reduce the file size, and thus will help search engine spiders only to read what it needs and speed browser loading.

4. User Friendly Url's URL are one of the worst elements of the web from a user interface standpoint. However, Google views a website better if the website url are short, logical, and self-correcting. Such URLs can be acceptably usable.

User-friendly URL's are easier to type, and to remember. URL should define or name the product or category of a website dealing with. Say a website dealing with online store for homeopathy products having url www.homeopathystore.in would attract search engine robots more faster than a url as www.maplewood.com for the same website. Url's defining subject of a website helps the search engines to know what the site is about.

There are four characteristics that make URL's user-friendly

1. Short - Short Url's means the url should not be more than two levels deep. A url like www.creativewebpromotion.com/germany/toronto/place.htm would sound more better than www.creativewebpromotion.com/germany_country/toronto_city/place_area_no.htm

For defining a product in url we would recommend a url www.hoodiagordoniidietpill.org better than www.hoodia_gordonii_diet_pill_store.org

Short URLs are better because they're easier to type, easier to remember, and easier to write down or say out loud in conversation.

2. Lowercase - Url's should always be in lower case. Instead of using "placements.com/Employment/Greater_Toronto_Area/", use "placements.com/jobs/toronto". URL's mixed with capital nd lower cases are hard to remember harder to express loudly in conversations.

3. Plain language - Avoid using codes like "placements.com/Employment-??/$GTA_Toronto_Area+++/" New users would find it difficult to remember such url's

4. Conventional - Use conventional words in urls which every general user would type while searching for his destination. Say instead of typing "placements.com/employment/pink-city.htm" placements.com/jobs/jaipur.htm would sound more conventional and what actually users would use on web.

5. Link Building Links form an important part when go through technicalities of a web page. Broken links on a web page prohibits search engine robots to go further in your websites. It even gives bad impression to the visitors. Many Seo webmasters make as many keywords related to a particular product and then place as many links of th keywords on their homepage. But google spiders take this as spamming. More than 90 links on a page are considered as spamming by search engine robots whether it includes external or internal links.

Backlinks or inbound better links to understand through reciprocal link exchanges is a very effective promotional and advertising tool. Building inbound links definitely improves your rankings in the search engines by raising your link popularity, increasing your website traffic, and providing a valuable resource for your website customers and visitors.

Well building links would have many bad effects too if links are build only with those sites having zero page ranks. But those sites would certainly benefit with such link exchanges. In the same way building quality links means exchanging links with high page rank sites would definitely benefit you too.

Key things for building quality links:

1: Use Terms that attract other people's interests.

It means make the website owners feel that they are going to be gained through this link exchange then only shall web site owners link to your site. You can do this by purchasing or trading with those website owners for links or by offering them content that is of enough interest to make them want to share it with their readers.

2. The other person should be made feel being important.

Everyone likes to feel special. Even a sweetest compliments about a specific article or resource available on someone's site can set the base for a polite link request. When they come to know that someone reads and enjoys their site, the site owner feels important.

3. Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

4. Always keep your link title brief and free of long sentences. (aim for 200 characters or less).

5. Avoid capitalizing all letters in your link title or description. It would count for spamming and would certainly look untidy.

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site. It gives an impression of fraud or misfit.

6. Sitemaps/ Google Sitemaps/ ROR Sitemaps Sitemap allows visitors to study all links in the website on a single page. It is a master list of all their site's pages for brief explanation to visitors. The purpose of this Sitemap is to help the visitors and search engines know about all features of your site in short span and easily.

When once the sitemap is ready we recommend submitting your sitemaps to google. Google accepts XML file of sitemap which allows webmasters to submit a master list of all their site's pages to Google for indexing. Any site who needs indexing from google spider can submit XML sitemap, However small websites very often dont require it. And well the sitemap submitted to google needs regular updates as the most current version of your site in Google's index can help in better ranking of pages in your websites.

As you probably know, sitemaps are important for making sure your site can be completely spidered and indexed by the search engines.

Another option for sitemaps are ROR Sitemaps. ROR is an exciting new sitemap tool that uses XML feeds to describe your website. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe. For example, if you are selling products, a ROR file enables you to document your product names, descriptions, prices, images, availability, affil�ate programs, and any other relevant information.

7. Translating Your Website Into Other Languages

One of the best ways to attract worldwide traffic is to translate your site and register it with both English and foreign-language search engines and directories. If you are a seasoned SEO, you'll be happy to hear that the competition in foreign search engines is much less than in those of the United States. In addition, online foreign language markets are currently growing at a much faster rate than English speaking markets. Creative Web Solution helps you have the opportunity to tap into this market while it's in an exponential growth phase with its special feature of multi lingual websites

for more details log on http://www.creativewebsols.com

About the Company:
'Creative Web Solutions' is a well established business Firm, successfully entered in the global market in 2003 , established its own brand & conquered the local & global market with its extra-ordinary strong presence on World Wide Web

Source : http://www.powerhomebiz.com/News/122006/whitepapers.htm

Super Simple Ways To Optimize Your Site For Search Engines By Lydia Quinn

2006-12-07T03:40:00.001-08:00

By Lydia Quinn

While serious search engine optimization remains a difficult and often daunting task for your average website owner, there are many simple things you can do to optimize your site for the search engines. These simple tasks are relatively easy to perform and can be very beneficial to any search engine optimization campaign.

Page Titles

One of the most important aspects of on page optimization is to optimize all your page titles. Very few homemade websites and even those made by far more costly amateur and even professional web designers forget, or just don't know, that you should place your most important keyword phrase or two in your page title. If your #1 most important keyword is "orange cat figurines", then your page title should look something like this:

Company Name - Orange Cat Figurines

Simple as that! As long as you don't repeat one word more than several times in the title, you can place more than one phrase in the title, like this:

Company Name - Orange Cat Figurines, Feline Figurine Store

Notice we didn't repeat a single word more than once, fit in 2 important keyword phrases and also fit in the official company name? This is a good title. You can also move the company name to the end of the title to place greater importance on your phrases, like this:

Orange Cat Figurines and Feline Figurines at Company Name

All three formats make good page titles for just about any website.

Body Text

Next, we have the body text of the site. So often, you see sites that have very little or no text on their sites at all. Your main page especially, needs to have some good descriptive text that incorporates the purpose of the website and your most important keyword phrases. Flash sites, sites with splash or entrance pages and sites that are graphics heavy, too often miss this important step.

Your text should read naturally and explain what your site offers and can even include a summary of your products, services, direct links to important pages on the site and contact information.

Page File Names

The file names of each page of your site are also important and can be optimized. Here are some examples of appropriate optimization of page file names:

orange-cats.htm orange-cat-figurine.htm cat-figurines.htm blackcatfigurines.htm

It's quite simple, name the pages that you have these products on with the most important keyword phrase for those products. Avoid using too many words here, just 1 short keyword phrase works best. There's still an argument as to whether the hyphenated version or the non hyphenated version is best. You can also use underscores as well. If your site is already built, you may not be able to change the filenames easily, but if you add additional pages, you can certainly use optimized file names like above.

Heading Tag

This is the very simple H1 tag that makes the text look very large on the page. When the heading tag is used in a page, the search engines tend to think that the phrase contained inside it is very important. The heading tag should be used at the top of a page to highlight one important keyword phrase that is describing the content of the page.

Alternate Image Text

While some search engines don't bother to read this text, some major ones still do. You can optimize the alternate image text to describe an image, but don't stuff it with keywords. Here are some examples of good alternate image text that incorporates keywords:

Orange Cat Figurine (to describe an orange cat figurine) Cat Store Logo (for the logo) Cat Figurine Catalog (for button linking to the main catalog page showing cat figurines)

The alternate text names of each image will also show up when you hover your mouse over an image or for people who are on low speed connections and whose images don't load or take a long time to load.

There you are, 5 very simple and easy ways to optimize your site for search engines.

About the author
Lydia Quinn writes for SearchTheWebLive!, an up and coming search engine portal. Visit us at: http://www.searchtheweblive.com/

source : http://seoarticles4u.com

SEO - Use DMOZ for Excellent Results By Christopher Angus

2006-12-07T03:40:00.000-08:00

By Christopher Angus

There have been many discussions about how registering with DMOZ affects your sites ranking. However, the majority of Search Engine Optimisers (SEO) will agree that registering with the DMOZ directory will help your site significantly improve in the search engine results. It's not always going to make the biggest difference to your site but on the whole it should help your site jump up quite a few places. Even if it does nothing for your site, it is still a link back to your site.
There are two common ways to get your site listed in the DMOZ directory. The first is to try and find your relative category; this is by far the hardest way to go about registering your site with DMOZ. Speaking from experience, I would not suggest this way as people almost always get their DMOZ entry in the wrong category. This will delay your insertion into DMOZ by months and months.

The second way in which you can apply to get your site listed in DMOZ is by going through your regions until you find your specific town or city. I would certainly suggest going about registering your site with DMOZ in this manner.

When registering your site with DMOZ, you will be asked to fill out a little bit of information about your website. Make it matter of fact as if it was another person describing what your site offers. Avoid words that promote your site, like best, leader, brilliant etc. DMOZ does not want sales pitches in their descriptions they simply want to know what your website has to offer. Since I am an editor as DMOZ, I can confirm that having to rewrite website descriptions does not motivate me to registering a particular site. I usually do all the websites that don't need much work and then get around to registering the ones that do.

As of writing this article DMOZ has been out of action for almost two months, this has stopped any new websites being registered. It is assumed that DMOZ will be back online and accepting new website submissions by the beginning of 2007.

About the author
Chris Angus is a SEO and Website Marketer. He is available for hire and can be contacted at sales(at)brilliantseo.com

source : http://seoarticles4u.com

Tips for Writing Search Engine Optimized Press Releases by Michelle Howe

2006-12-07T03:39:00.000-08:00

By Michelle Howe

Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only "big businesses" use press releases. Wrong.
The Internet gives a small business's website the same visibility as a large corporation's website and online press releases work the same way. Once an online press release is distributed, it's out there in cyberspace generating hits and driving traffic to your website for years to come. Just last week I received an e-mail from someone who read a press release I wrote two years ago!

Unlike an offline press release that is distributed directed to journalists at newspapers and other media outlets, the online press release is "evergreen," it never goes away. A simple keyword search could turn up your press release years later. Compare this to the offline press release that may or not be used by the journalists and then is trashed, never to be seen again.

An online press release also has a worldwide distribution to thousands of media outlets. Popular newswire service PRWeb.com, e-mails "press releases to between 60,000 and 100,000 global contacts points including journalists, analysts, freelance writers, media outlets and newsrooms."

Along with its large distribution and staying power, an online press release can be even more effective in driving traffic to a website if it is search engine optimized. Here are five tips on how to create a more powerful online press release:

1. Have a newsworthy angle. A press release is not a sales pitch. Provide the media with information that answers the questions of "who, what, where, why and when." Make it interesting by telling a story that engages the reader

2. Choose the right keywords. What words would someone use to find your business when using Google? Experiment to see which words are most popular. When you type in a phrase in the Google search feature, it now lists the number of times that particular phrase has been searched in the last 30 days. This is a new free service being offered by Google; use it to your advantage.

3. Vary keyword placement. Don't get so carried away with your keyword phrase that it shows up in every other sentence of the press release. Have a reasonable balance in your writing so that the keyword placement is invisible to the reader. Include the keyword phrase in the first sentence and then two or three more times throughout the press release

4. Use eye catching headlines. Make sure to include the keyword phrase in your headline and at the same time, make the headline interesting. Write the headline after you have completed your press release and it should easily come to you.

5. Use anchor text. Although it will cost you more to place a press release with anchor text, it is well worth the money. Anchor text is the hyperlinked words on a Web page that you click on to take you to another location within the website or to another website. Search engines love anchor text because it tells them what the page is about. It's a great way to boost your ranking with the search engines, especially Google.

Consider using search engine optimized press releases to publicize your business and drive traffic to your website. It's simple to get started and hugely rewarding. One of my clients had over 1,400 media outlets pick-up his press release within two weeks after I wrote it. A keyword search found the press release as top ranked on both Google and Yahoo. Needless to say, we are going to continue with monthly search engine optimized press releases.

About the author
Michelle Howe, MBA, is an expert in online copywriting and author of the popular book, Turn Browsers into Buyers. Visit her website at http://www.InternetWordMagic.com for the FREE report, "Five Steps to Article Success."

Source : http://seoarticles4u.com

SEO - Link Building for Beginners - By Christopher Angus

2006-12-02T00:09:00.000-08:00

SEO - Link Building for Beginners - By Christopher Angus

Search Engine Optimisation has two distinct area's the first being On-page optimisation and the second, off-page optimisation. On-page optimisation is what you can actually
do to your website that will affect your ranking on the search engines. This includes changing your title tags, H1 Tags etc. Search Engine Optimisation (SEO) like anything
else adheres to the 80/20 rule, whereby on-page optimisation accounts for 20% of search engine rankings.

The other 80% comes from link building, which is by far the hardest part when it comes to SEO. Link building is getting other sites to link back to your own website. Like
everything else in the world, links have varying degrees of quality, you get really poor quality links which can actually harm your website or you can get excellent links which
will help your rankings tremendously. Obviously, the best quality links are the hardest to obtain. For your information, the best kind of links to get, are links that come from
Universities or Government websites. Search Engines love these links and if you do manage to get one your website will almost certainly help get your website on to the first
page within a couple of months.

The worst types of links are backlinks that come from Porn Sites, Pharma Sites or Gambling Sites.

I will list the ways in which a person can obtain links for their website.

1) Buy Links - The better the link, the more expensive they are. 2) Ask For Links - Either via Phone or Email. 3) Link Exchanges - Swap Links with other webmasters. 4)
Register with Directories - Register your site with a number of directories. 5) Write Articles - Submit your articles to article directories like Ezine. 6) Write Press Releases -
Submit to sites like PRweb. 7) Use Viral marketing techniques - Use sites like pay per post (link baiting).

I would suggest doing all of the above when you first start trying to do SEO on your own site. A good mix of links is always good, try not to buy too many "cheap & cheerful"
links as these will not do your site much good.

Chris Angus is a Master SEO and website promoter. Please contact him at sales(at)brilliantseo.com

About the author :
Chris Angus is a freelance writer and journalist. He is available for hire and website promotion.

Source : http://seoarticles4u.com

SEO - How to Get A Top Ranking in Google - By Chris Angus

2006-12-02T00:05:00.000-08:00

SEO - How to Get A Top Ranking in Google - By Chris Angus

It's a dream come true for a webmasters site to appear at the top of Google's search results, especially if the website is actually selling a product or service. In a competitive
industry this would mean that the orders would start rolling in with such a force that the business would grow incredibly quickly. Is it all just a dream? NO! I've done it for
hundreds of businesses and you can do it for yourself too.

The first and foremost task when trying to get your site to the top of Google is to start link building, not just any old link building but having your keywords included in your
"anchor". Anchor links are when the links are actually clickable, if for example you were selling green buttons the link would not be a www link. It would actually say "green
buttons".

The next step is choosing the correct keyword phrases for your site. Now most people want to be on the first page of Google for a one word phrase like "Buttons". However, if
you only sold buttons made of silver, it would be bringing you the wrong type of customer. It would be best to choose keyword phrases like "Silver Buttons" or "Buttons made
of Silver". This would bring you the right type of customer and it your Search Engine Optimisation (SEO) efforts would show results a lot quicker.

Integrate the keyword phrases throughout your site with your best ones on your homepage. Without the keywords on your site, your site will not perform at all.

The next step is to actually go out and get some back links to your site, be smart about whom you get links from, as websites that are relevant to your industry will have far
more weight when it comes to giving you good results. Getting a few powerful links with a page rank of 6 or 7 will give you almost immediate results and I have personally
seen websites make it onto the first page within a couple of days.

Chris Angus is a SEO and website marketer - He is available for hire. Please contact him at sales(at)brillaintseo.com

About the author :
Chris Angus is a freelance writer and journalist. He is available for hire and website promotion.

Source : http://seoarticles4u.com

SEO Companies in India - By Anand Singh

2006-12-01T23:50:00.000-08:00

SEO Companies in India - By Anand Singh

A SEO company is responsible to promote your website with the aim to increase its rankings and to help direct the targeted traffic to your website. There are a lot of techniques and methods that are used to increase the number of visitors. This kind of job can be conducted only by an experienced SEO company.

With the IT boom spreading in India, a large number of SEO Companies have come up within the country. Today there are a lot of options open for the IT companies to select from. Once you appoint a SEO company to promote your website, it is their foremost job to create an SEO image for you. A research is first done by the SEO Company on the client, about the image they want to create and who are the targeted visitors. A detailed plan is then laid out on the various methods that can be followed to achieve the target. The SEO process is a long process which involves a consistency over a period of time to make is successful. An early step by the SEO Companies is to build a great content-rich site with the right keywords placed in the right places. These keywords on the website have to be added so that not just the search engine can place it easily but also the visitor visiting the website. The basic objective of Search Engine Optimization is to increase web visitor counts by ranking it high in the results of search engines by using the most appropriate keywords in the content of the site. Other methods followed by the SEO Companies involves services like researching of keywords, developing rich keyword content, building strategic link popularity (both "internal link popularity" and "external link popularity"), and optimizing and submitting the website to major and important search engines and directories for top search engine placement.

All these constitute largely to increase the rankings of a website. It is therefore very important for a website to take on an SEO company if it intends to tread on the road to success.

Source : http://seoarticles4u.com/

10 Super Effective Search Engine Optimization Techniques - Dale King

2006-11-28T23:31:00.000-08:00

10 Super Effective Search Engine Optimization Techniques By Dale King

Dale King is the owner of the new Internet Marketing website, GuruKnowledge.org Website Not Making Any Sales? Get A Free Sales Copy Evaluation Today!

Just like people, search engines have their likes and dislikes too. Knowing this fact, you should do everything you can to appease the search engines.

Listed below are 10 search engine optimization techniques that have proven to be very effective with the search engines.

1. Static URL's. Don't use long query strings in your URL's that look like this:

http://www.yourdomain.com/seoarticles.phpcategory=17
&marketingarticleid=9&page=3

Instead use static URL's that look like this:

http://www.yourdomain.com/marketingarticles/9/3/Marketing-Secrets.

See the difference?

Static URL's are easier for both people and search engines to read, and will increase your search engine rankings dramatically.

2. Keyword Rich URL's. Include the title of the page in the URL. This will increase your pages relevance to the keywords in the pages title.

3. Keyword Rich Titles. The title of a HTML page is rated highly for relevance with search terms by the search engines - especially Google and Yahoo. By combining keyword rich URL's as well as inserting the title of the content into your page title, your keyword density improves dramatically.

4. Site Maps. A site map is an integral part of any search engine optimized website. It helps the search spiders crawl and find any new pages added to your site; even those hidden below several layers of links. So any new content added to your site is found quicker and easier.

5. Unlimited Number Of Pages. It's a well known search engine optimization fact that the more relevant pages your website has, the higher it will rank in the search engines.

6. Lots And Lots Of Content. "Content truly is King," for increasing your traffic effectively using search engines. Why not allow others to submit content to your website? You will increase the number of your pages as well as your content, thereby improving your search engine ranking exponentially.

7. Archived Content. Don't delete content from your website. Instead, archive everything, even old content. This way your content is always easily accessible to the search engines.

8. Meta Tags, Keywords And Descriptions. Admittedly, Google doesn't care much for meta tags. However, many other smaller search engines do. Be sure to use meta tags, keywords and descriptions on every page.

9. Inbound Links. No matter how relevant a particular web page may be to any popular search term, if your site has no links pointing to it from other web sites, it will be at a major disadvantage, when it comes to ranking high in the search egines. Here are a few ideas you can use to get inbound links: Offer to write testimonials for products you like and have had success with, ezine advertising, get listed in directories, write articles and submit them to article directories.

10. Blogs. When it comes to search engine optimization, blogs are a natural. The search engines love blogs and they crawl them frequently looking for great content.

Blogs are crawled more frequently when they are updated frequently. This means that if you regularly publish great content, your content will get crawled more often. The end result is, your content will potentially be indexed much quicker as well as rank much higher for relevancy and freshness.