Bay Street SEO Search Engine Optimization Firm Enjoys Great Year

Some SEO consulting firms are enjoying strong success and a growing client base. The success of search engine marketing continues while other media suffer from ailing economies in specific industries. Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions. 2007 will be the firm's best year.

Toronto, ON (PRWEB) May 15, 2007 -- The growth of search engine marketing continues to surprise many in the advertising industry. Although search engine marketing expenditures are small in comparison with overall marketing expenditures, SEM as its called is growing fast and a subset of SEM called SEO (search engine optimization) is generating sales growth for firms who specialize in improving presence in organic search engine listings in Google, Yahoo and MSN.

Bay Street SEO Company enjoyed an outstanding year in 2006 and is enjoying further growth this year. Revenues from search engine consulting projects increased 45% from 2005 with the acquisition of 5 new major clients. Substantial growth in outsourced SEO work from advertising agencies contributed to 2006's improvements. 4 new client acquisitions in 2007 have provided a further growth of 25% over 2006 revenues. New clients include two real estate agencies. Satisfied with last year's results, several clients are undertaking major new web site projects which will require complete SEO and SEM solutions.

Two major clients including Dream Homes Magazine and Delta Hotels have enjoyed phenomenal 200% to 400% growth in traffic. This is despite setbacks in the travel and real estate industries in 2006 and with further declines expected in 2007. No reduction in Web site visits has been experienced by any of our clients demonstrating the resilience search engines possess within slowing economies. Another client, Lawyershop, has maintained its performance of 2005 becoming the top legal directory in Canada. Bay Street SEO's client's preference for search engine promotion over traditional media has proven to be wise, generating ongoing results, rather than a one-time promotional gain.

The market for search engine companies is strong and Google, the leading search engine, enjoys a search marketshare of more than 70% by some accounts and enjoyed a record 10.6 billion dollars in revenue in 2006 up from 6.1 Billion in 2006. They have reported a first-quarter revenue of 3.66 billion. That provides greater exposure for web sites listed in their search engine results pages, thus fuelling more demand for SEO specialist firms.

Bay Street SEO's clients are also expressing a greater interest in pay per click advertising. New PPC campaign development is expected to generate 10% of total revenues in 2007.

SEO consulting and services industry trends have shown a drift away from sophisticated optimization techniques toward mass linking building efforts. This is response to Google's strong reliance on link analysis to rank web sites. Yet prospects contacting us are expressing doubt and disappointment with the cost of paid link building and want to return to natural optimization campaigns. Bay Street SEO's clients with low Pagerank Web sites have seen outstanding rankings demonstrating that search engines are dealing with link spam and ranking well optimized sites. We expect the search engines to make major algorithm shifts that will diminish the power of paid text link and link exchanges. This will generate significant demand once again for on-site optimization techniques, which Bay Street SEO specializes in.

In-house SEO has been another industry trend that is not expected to limit future client base growth as new clients. The wide range of skills needed for top flight SEO is very difficult to develop. These skills include web programming, research, design, copywriting, marketing, and ingenuity in combining those skills will ensure demand for full-service SEO firms.

Bay Street SEO. Their clients in the travel, sports, software, real estate, printing, marketing, and advertising sectors have enjoyed phenomenal growth in traffic and sales.

Many of Bay Street SEOs clients enjoyed quick success in 2006 while others had to wait for "link-aging" delays to pass before finding themselves with top ranks, but their patience was well rewarded. One client saw an amazing doubling of their already high search engine referrals. Another enjoyed a 3,000% return on SEO investment ($600,000 from $20,000 fee). Ad agencies are showing strong interest in hiring professional optimizers in 2007 since they are under pressure to generate significant, not mediocre results. Bay Street SEO now provides SEO consulting services for 3 advertising agencies.

The rate of growth in prospective clients and actual clients in 2006/07 will continue to improve due to increased investments in online promotion.

About Search Engine Optimization

Search engine optimization is a process of ensuring the web site's copy content, its keyword usage and semantics is in concert with search engine's ranking algorithms. Search engines rank web sites by way of a number of factors. It isn't the presence of keywords on Web sites or their density that creates rankings, a misconception that results in disappointment for many companies trying in-house SEO for the first time.

About Bay Street SEO

Lead by 8 year SEO specialist and author Gord Collins, the Canadian based company specializes in search engine optimization and Google Adwords pay per click advertising campaigns. Bay Street has clients in a diverse range of industries including health, beauty, gaming, legal, manufacturing, travel, real estate, advertising and marketing.

Inquiries from CEOs and marketing managers are welcomed.

Source : prweb.com

Yahoo Search Marketing to Present at Search Engine Event

London, U.K. - (Cheap Web Hosting Directory) - March 19, 2007 - Confirmed speakers for the Seodays Search Engine Conference, include Yahoo Search Marketing, Hitwise and Conversion Rate Experts, at the Seodays event on the 20th and 21st of March 2007, at Hilton London Euston Hotel.

David Naylor and Jennifer Slegg, who are co-hosting the Seodays conference, have also indicated that Microsoft adCenter will be presenting to attendees. Microsoft adCenter's Mel Carson will be presenting on the unique aspects of the new adCenter pay per click program, allowing advertisers to learn more about the extensive tools offered by adCenter, including demographic targeting and information.

Ms. Slegg commented, "We are happy to offer the Seodays attendees the opportunity to ask questions directly to Yahoo and Microsoft, so they can get the exact questions they have answered by the company's themselves. With Yahoo launching Panama to the UK, this will give those advertisers the boost they need to ensure they can use the extra tools within their ad campaigns to increase ROI. And adCenter is still fairly new to the UK marketplace, so those who are not familiar with adCenter's product will be able to discover the full range of tools that Microsoft offers."

Mr. Naylor added, "In today's industry, you need to know both the organic and the pay per click side of the business. With Yahoo bringing out Panama and adCenter recently launching in the UK with their own set of tools, there is a definite desire by marketers to get ahead in the pay per click space and learn as much as possible from the experts."

Seodays has also confirmed speakers from Hitwise and Conversion Rate Experts. Places at Seodays are first-come, first-served and the agenda and session descriptions may be found at the website at http://www.seodays.com/2007-03-20-two-day-conference/agenda.html. The cost is £1750 (including VAT) per person for both days.

Seodays was conceived by David Naylor, who has worked in the search engine industry for nearly a decade, along with search engine marketing specialist, Jennifer Slegg. Seodays assists with web development, to formulate future strategies for success.

To learn more about the SEO training event, please visit: www.seodays.com/registration.html.

For more information about Seodays, please visit: www.seodays.com/blog.

Learn about website hosting companies and dedicated web hosting with hosting industry resources.

Source : http://www.submitexpress.com

SEO MASTERS INDIA: Search Engine Marketing, Internet Marketing Specialist

Author: SEO MASTERS INDIA

The SEO Industry is becoming increasingly competitive, but there are still only 10 spots in the top 10 for any keyword. This stuff gives you an edge over the hordes clamoring for position.

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!

SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.

For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. They make sure that whatever they do is client and quality centric.

Their team consists of experienced SEO / Internet Marketing experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place their client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients. Their Search Engine Optimization services help you increase targeted traffic Successful promoting on the internet is NOT rocket science, simply a technique which involves keyword research and promotion.Feel free to circulate and share out this article as you wish - if you can post it on your own site or email it to your friends then please do. It’s real time to reproduce the word far and wide amongst the all community across the world.

About Author

SEO MASTERS INDIA is an India based SEO Company, which provides professional Search Engine Optimization Services, Pay Per Click Management & Web Designing Services across the Globe. SEO Masters India seeks to further increase client return on investment by refining the most important aspect of an optimization campaign, research & development and algorithm decoding.

http://www.seomastersindia.com

Source : http://www.1888articles.com

Search Engine Optimization Writer Secures #1 Google News Ranking For Mobile Coupon Company

Search engine optimization writer Beverly Aarons secures the #1 Google News spot for Text2Store Mobile Corporation.

Search engine optimization writer Beverly Aarons (www.beverlyaarons.com) secured the #1 Google News spot for Text2Store Mobile Corporation www.text2store.com using an SEO (search engine optimization) press release designed to attract both businesses and individuals to this mobile coupon company. "Search engine optimization doesn't mean articles and press releases that are mechanical and boring," says Aarons, an award-winning writer. "Search engine optimized articles and press releases should provide useful information to the reader, accomplish client goals, while simultaneously helping search engines locate the content. That's something I kept in mind when creating Text2Store's press release," she added.

When writing Text2Store's press release, Aarons recognized the competitive nature of the online coupon business and determined search engine optimization to be the best choice for Text2Store's content. "We needed to beat the competitors to the punch," said Aarons. "After doing research on mobile coupons, I wrote a press release using search engine optimization that announced Text2Store's service and informed businesses of how they would benefit from that service," Aarons added.

Aarons stresses the importance of recognizing search engine optimization as one of many tools that can be used to attract customers online and it should not be seen as a replacement for good writing that provides useful information to the reader. "When creating SEO content I consider the reader, the client and the search engines. If I can create search engine optimized content that meets the expectations of all three, I'm in a win-win situation."

Beverly Aarons (www.beverlyaarons.com) is an award-winning writer with over 5 years experience creating press releases, articles and other content, for the internet and print publications. Get a free consultation on how you can use articles and online content to become an expert in your industry and attract more customers. Contact Beverly Aarons at 404-680-0384 to receive your free consultation today.

Source : http://www.prweb.com

Just Dial launches local search engine

Just Dial Services, India’s telephonic search company has launched a local search engine, www.justdial.com. Just Dial local search website provides users access to any local information across leading cities and multiple categories with extremely relevant search results instantly. Just Dial also offers listings for businesses, enabling focused outreach via increased visibility for prospective customers optimizing their advertising revenues.

Just Dial is an open search application which gives users the liberty to define their search whilst supporting it with intelligence that picks up synonyms and phonetics, rendering much more effectiveness and ease-of-use.

“Pursuant to the success of our telephone based search service, we saw the need to expand our services to reach users via multiple tools, which would make local searches convenient, fast and highly accurate for consumers. With the proliferation of Mobile phones and Internet, JustDial.com aims to make local search information available at the click of a button”, says V.S.S. Mani, Founder & MD, Just Dial Pvt.Ltd.

Unlike generic search engines, JustDial allows consumers to search for any local information by categorizing the query into the company/ name or product/ service, local area (within cities) and even by price, giving the user extremely relevant and tailored results.

For consumers looking to find ‘Chinese restaurants’ in a suburb of Mumbai - Bandra, the user gets a results page instantly, on a host of relevant options along with price ranges (and soon with Menu cards). One of the most popular searches is the movies category where Just Dial not only allows you to get show timings at nearest theatres but also provides links to online ticket booking sites. With a few simple clicks of the mouse users can easily search and book their movie tickets and head straight for the theatre.

Source : http://newmedia.agencyfaqs.com

Top 12 Search Engine Optimisation tips for public sector websites for 2007

Public sector websites are no different to any other, when it comes to driving up usage. Online marketing is essential to getting usage, and Search Engine Optimisation is one highly crucial tool in the armoury for any local authority or central government websites. Here, SEO expert Gary R. Beal advises on 12 top tips to maximise online reach in 2007.

1. Content – Regular, frequent and high quality content produced by people with knowledge in the field, or people that you can trust to do their homework before jumping headfirst into writing it. This is crucial both at the search engine algo level and the PPC campaign design level.

And its not just a fresh article once a month. If you examine your log files you will see how often the SERP’s comeback to visit. Once you are in good with them, they hit your site 1-3+ times a day. It will only do this if it sees fresh content, via your navigation.

There is a point at which the bots will and won’t come back and crawl. They won’t if they don’t see fresh content. They will come back to your index (homepage) to find the fresh content, if they don’t find it they will leave. If they do find fresh content they will continue to navigate throughout your site via the ‘proper’ navigation mentioned in this list below.

Fresh content throughout your entire site is costly and time-consuming, but will separate you and elevate you from the rest.

2. Inbound links to your site from relevant and trusted sites – Links from trusted sites; links from pages with a higher PR(4+) and less than 50 outbound links; links from pages with a lower PR and less than 10-25 outbound links (Keyword-rich anchor text as well).

Preferably forums and blogs (or Viral Marketing) are some of the strongest referrers. This needs to be a permanent, ongoing project, and the links should be in place for at least 12-18 months for optimal effect. Getting 50 or 1000 this month, then dropping to just a few next month is a huge red flag for all the SE’s. A steady link building scheme is required to earn top rankings. This means no link farm’s.

Let me quickly explain about link farms and the way that the SE's see them.

If you are actively and voluntarily participating in a linking scheme you are trying to manipulate their results. They value natural linking in their algorithms highly so they do not look on link farms kindly now, or anytime in the future. It is one of the possible methods they have to value a website. This is why you hear so many of the pros say "content is king".

One way or the other you need to attract traffic naturally or the least make it look like you have.

3. Individual Title and Descriptions - The argument is alive and well, and continuing as it has and will for several years. Title tags are how the SE’s identify the relevancy of your page (compared to the end-users search query), not just in Organic ranking but in Paid Placement as well.
Descriptions are how (organically) the SE’s place a relevancy rating on your page.

4. Site Architecture/Navigation – This includes menus, all the way to how each section on a site’s pages are interlinked with each other.

5. Keyword Terminology - In your content, use 2 or 3 word keyword phrases that are likely to be searched for by users. Don’t over-do-it, but be sure everything is in line and included - Keyword Title; Keyword phrase in description (1st line); Internal navigation keyword links; Fresh keyword rich content.

6. Universal XML Sitemaps - Providing an XML sitemap is one of the easiest things you can do to help search engines traverse your site. Google, Yahoo and MSN have all adopted this “standardized” tool. Having a sitemap and then submitting it through WEBMASTER Central will tell you not only when the crawl (usually 1-2 days) is complete, but also if there are any errors that the bots found.

7. Rich Media – Or concentrating on utilising video, image and audio search. Google is and I believe Yahoo and MSN will be offering big incentives to move into these areas, provided you can utilize this according to your current ad structure, demographics and product or service. Flash builders are a dime-a-dozen. Utilize them to create interactive ads.

8. Web 2.0 - Utilising blogs and forums more to improve search such as www.flickr.com , www.myspace.com , www.technorati.com, www.simpy.com, and others. Also put these “public bookmarks” buttons (AddMe to Google) in your site and your articles.

9. Mobile Web - Google, Yahoo and MSN mobile are nearing and making your site accessible to all mobile web browsers is increasingly important.
Remember when Firefox and Opera came out and everything didn’t work or look right? (kinda like today on a much smaller scale). That’s all there is to becoming mobile compliant.

10. Content Relevancy - ensuring everything is neat and relevant across a site. Irrelevant links and content could be detrimental. Map your entire site in a hand-written tree and link them accordingly. Then use this to create a sitemap, and add a link to it to your homepage, and/or your navigation.

11. Constant Monitoring of Paid and Organic Analytical Information - Re-evaluation and improvements based on user stats and new industry changes.

Having an expert in this field is vital. (e.g. If you have a PPC account with a few thousand keywords that are working for you that is proving successful, great job. If you want to double the traffic whilst cutting your costs in half, then you’ll need an expert to know what these analytics mean)

12. Become a More Trusted Site – Links are great but links from trusted sites are KING. If you need to work 10 times as long writing articles, creating Charitable Ebay auctions, endorsing a football team or a fraternity, do whatever you have to do to get links such as from a .edu or .gov.

This will almost instantly boost your trust and especially your organic rankings. Other potential trust issues include GeoTrust and HackerSafe certifications or even going to a secure server.

A Word About Website Popularity - Yes, this is measured by all the search engines, and always has been. (Remember when you open your Google PPC account and it asked you about providing behaviorally statistical
information?)

Whether you use analytical and tracking tools or not, all the SE’s do. This is part of the method they used to use before the more advanced algorithms of today. Unfortunately, you can’t directly control this, but with the rest of these tips you can definitely improve it.

About the author:

Gary R. Beal has been in the Search Engine Optimization field for 10 years. He attended Ohio State University in the US and holds a Masters Degree in Biometrics and Mathematical Statistics. Gary turned his hobby into a new and successful career, playing around with Search Engines from practically day one! Working as a Freelancer in the United States, Gary came to Stickyeyes last year to “close the gap” between the US and UK in search engine optimization techniques. He has been instrumental in the development of many SEO and PPC tools as an analyst and consultant. Gary is well known in the SEO/SEM/PPC forums (a.k.a. GaryTheScubaGuy) and a Moderator at SEO Chat. He was a speaker at the most recent Search Engine Strategies (SES) conference in London, and specializes in Search, Pay Per Click, Affiliate Management and Email Marketing. He has worked for many years in lead aggregation for highly competitive industries such as Online Gaming, Banking and Finance, Insurance, Travel and Investments.

Source : http://www.publictechnology.net/