WebSideStory Search 4.0 Wins 2007 SIIA Codie Award for Best Enterprise Search Engin

Company Clinches Back-to-Back Wins for Best Enterprise Search Engine

WebSideStory, Inc. (NASDAQ: WSSI) , a leading provider of real-time customer intelligence solutions, today announced it has won the 2007 Codie Award in the Best Enterprise Search Engine category for the second straight year. The company's WebSideStory Search 4.0, one of six finalists in this category, won the accolades presented by the Software & Information Industry Association (SIIA) at the 22nd Annual Codie Awards Gala held on April 17, 2007, in San Francisco, based on its outstanding ability to bring relevant information to users via its patent-pending Active Browsing capability that leverages Ajax to power the site search experience. WebSideStory Search won last year for its ability to automatically rank site search relevancy based on the broad spectrum of Web site behavioral data available.

"We are honored and excited to win this prestigious award two years in a row," said Brian Sullivan, SVP and general manager of Search and Content Solutions at WebSideStory. "WebSideStory Search with Active Browsing provides a new way of searching that delivers more content faster to the site visitor. This capability delivers a user experience that optimizes visitor behavior and increases the overall business value for our customers."

The "clickless browsing experience" available in WebSideStory Search enables users to search and preview facet information and "more like this" categories simply by rolling their mouse over specified search results. WebSideStory Search offers industry-first functionality by leveraging Ajax, a Web 2.0 technology that helps to deliver greatly enhanced speed and interactivity, and subsequently, an improved visitor experience. This service adds to an already robust set of enterprise search capabilities that can be leveraged to support a wide range of online initiatives -- enabling self-service sites to drive call center deflection, enhancing the commerce search experience to increase sales and improving information access on news and media web sites.

"It is uncommon for a company to win an award in the same category two years in a row," said Ken Wasch, SIIA president. "This is a real tribute to WebSideStory and its highly innovative and unique approach to site search technology. Despite fierce competition, and the fact that we had more submissions than last year, no other company in this category was able to 'wow' the judges enough to take the win away from them this year."

The Codie Awards celebrate achievement and vision in software, education technology and digital content. This year's finalists were chosen from more than 1,200 nominations submitted by more than 600 companies -- breaking the record set in the 2006 awards.

About Visual Sciences and WebSideStory

Founded in 1996, WebSideStory, Inc. (NASDAQ: WSSI) and its subsidiary, Visual Sciences, LLC, are leading providers of real-time customer intelligence solutions. The services provided by WebSideStory and Visual Sciences deliver comprehensive insight into the lifetime of customer interactions across on-line and multi-channel businesses. More than 1,500 enterprises worldwide rely on the company for innovative solutions, enterprise-class services and a world-class network of partners to improve marketing, sales and operational performance. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: http://www.websidestory.com/. WebSideStory is a registered trademark of WebSideStory, Inc. Visual Sciences is a registered trademark of Visual Sciences, LLC, which is a wholly owned subsidiary of WebSideStory, Inc.

Source : prnewswire.com

Hunger for the Latest Search Engine Strategies Draws Crowds to the Big Apple

Incisive Media announced today that more than 7,000 executives, marketers, business owners, webmasters and web search professionals turned out this year for Search Engine Strategies (SES) New York Conference & Expo. The conference, part of the Search Engine Strategies global series (www.SearchEngineStrategies.com), featured four content-rich days of engaging sessions and an extra day of web search training, both led by sought-after industry experts.

Attendees learned how to optimize ROI through search engine marketing and optimization efforts, and gained early insight into what's coming next in the constantly evolving world of web search. “Hot” sessions included Mobile Search Optimization & Meet the Mobile Search Engines, Auditing Paid Listings & Click Fraud Issues, Ad Agencies: Understanding the Search Difference, and Images & Search Engines.

“We’re proud to organize the world's most comprehensive gathering of search engine marketing and optimization-related professionals,” said Matt McGowan, Vice President of Marketing for Incisive Media. “As the SES shows continue to grow in popularity, we will continue to prove our commitment to highly appealing and instructive programs for this thriving community.”

Web search veteran Steve Berkowitz, senior vice president of Microsoft’s Online Services Group, was the featured speaker. Berkowitz — known for his role in the launch of Microsoft Live Search — discussed Microsoft's moves and ambitions in search.

Additionally, industry corporations capitalized on SES to showcase news of acquisitions. Most notably, Google announced on Friday the 13th that it would acquire DoubleClick for $3.1 billion – a deal that is expected to close by the end of the year. Google anticipates that this partnership will make the Internet more efficient for end users, advertisers, and publishers.

Announced on April 12th, Reprise Media was acquired by the Interpublic Group. It is the intention that Reprise remains independent and serves as a resource to the various IPG agencies, helping when their resources don't allow, including contribution to IPG's search marketing needs.

For additional information about the New York event and other conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

Contacts
PAN Communications
Ann Shannon, 978-474-1900
ses@pancomm.com

Source : businesswire.com

hakia, the First Search Engine to Mix News with Web Search Results, Increases News Content Volume by 100%

hakia, the Web’s new meaning-based search engine, which became the first-ever search engine to mix news with Web search results in August 2006, has announced

immediate doubling of content volume in its “news with Web search results.” The technology upgrade further assures split-second freshness-of-results to a given query.

Unlike other search engines, hakia's semantic capability does not require a list of trigger words.

According to Dr. Riza C. Berkan, CEO of hakia, "Our approach is to analyze news content without relying on designated trigger words. This capability is due to full-scale

semantic analysis that we can perform in a split second, on-the-fly. With this announcement one sees that the future of searching dynamic content is already here. The

standard practice had been to bring news only if your query included a trigger word or phrase like 'election votes'."

The proprietary SemanticRankTM algorithm lets hakia analyze news content in a split-second, unlike other search algorithms which rely on the accumulation of statistics for

popularity-based ranking. “There is no time to collect popularity votes for news content, thus the only means for effective search is the semantic approach, which does a

complete job almost instantaneously," added Dr. Berkan.

hakia continues its development and evolution through its BETA operation, and expects to reach maturation by the end of 2007. Until then, the company plans to continue to

increase its news-mixing capacity.

About hakia

hakia has developed the Web’s new meaning-based search engine, utilizing a radically new infrastructure designed to deliver the most relevant search results. Founded in

2004, the company is privately held and based in New York City. Go to http://www.hakia.com.

Contacts
For hakia
Rob Wyse, 212-920-1470
rob@m1pr.com

Source : businesswire.com

Fresh Content: The Key to Killer Search Engine Marketing - SEO - Strategies by Barbara WebMama Coll

Barbara Coll, CEO of WebMama.com Inc., will discuss the importance of using fresh content -- blogs, videos, and communities -- to achieve total visibility on the Web, at the International Internet Marketing Association's April 2007 Event, Fresh Content -- the new engine behind SEO in Vancouver this week.

Barbara Coll, CEO of WebMama.com Inc. believes that for businesses to thrive in this Web 2.0, user generated, social media driven world, they must first understand the driving force behind search engines: users. And what users want is fresh content.

"As blogs become more entrenched in our lives, businesses both large and small, need to look at redefining their online presence," Coll said. "Today fresh, compelling, and frequently updated content is the key to a successful SEO strategy; one that provides total visibility to searchers."

Coll will be presenting "Fresh Content -- the NEW engine behind SEO" providing an overview of SEO and the blogosphere in Vancouver, April 11, 2007. To register for the event, please visit IIMA online.

A firm believer in fresh content, Coll has been blogging since early 2003 and has recently updated her website to better utilize such technologies as RSS feed combiners, Podcasts, and radio streams.

Barbara Coll is a regular speaker for Search Engine Strategies and Ad-tech. She will be presenting at SES Latino, in Miami, Florida in June 2007, as well as discussing "Tools for search engine marketing" at Searchnomics 2007, in Santa Clara, California, later the same month.

Read, listen, and download Barbara 'Webmama' Coll's previous presentations on her new search engine optimized Web 2.0 website.

WebMama.com Inc. is Silicon Valley's premier search engine marketing company, providing SEO and SEM services to corporations around the world. Coll is the chief visionary behind the non-profit trade organization, Search Engine Marketing Professionals Organization (SEMPO). Read the story of WebMama.com's journey and extraordinary growth on WebMama.com's timeline.

Source : http://www.prweb.com

Beta Version of WordPress SEO Title Tag Plugin

Beta Version of WordPress SEO Title Tag Plugin

SEO Title Tag Plugin Version 2.0 is Available in Beta and Absolutely Free to all Who Wish to Easily Optimize Title Tags across a WordPress Blog

Netconcepts®, LLC., (www.netconcepts.com) the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, today announced the general availability of its SEO Title Tag 2.0 beta version plug-in.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Google’s dreaded Supplemental Index by assigning every URL its own unique title tag.

“Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),” said Stephan Spencer, NetConcepts president. “Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.”

The plug-in makes it dead easy to optimize title tags across a WordPress powered blog or website. Not just posts, not just home pages, but any and every title tag on the site.

Ultimately the plugin enables more traffic to be driven to the site because it:
Shows the search engine a unique title for each page
Decouples post titles from title tags, and
Helps prevent routing to the “Supplemental Index” in Google

SEO Title Tag Plugin capabilities include:
Custom title tag override of pages and posts
Mass title tag editing of all posts, static pages, category pages, tag pages, tag conjunction pages, archive by month pages and any URL
404 error title tag definition capability
Title tags for internal search results
Custom title tags on tag pages, and on tag conjunction pages when used with Ultimate Tag Warrior

Online comments about the free SEO Title Tag plugin include:

“Great plugin! I had used a large custom tag script to do this before.”

“Thank you for sharing for a wonderful Wordpress SEO-Title-Tag plugin, this is truly the most easy and effective way for creating a better title for the homepage and post.”

Download and test the freeware WordPress SEO Title Tag plugin yourself.

About Netconcepts, LLC

Netconcepts®, LLC., is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream(tm) and GravityMarket(tm), online retailers will “get found” on the search engines. Online retailers succeeding with the aid of NetConcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl’s Department Stores, REI, and Cabela’s among other brands. NetConcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.

Source : http://stuff.techwhack.com