Friday, November 9, 2007

The Search Works strengthens its SEO team

The Search Works, the European leader in search marketing services for online advertisers, today announces that it has appointed Usman Patel, formerly SEO Supervisor at Vivid Lime, to the role of SEO Manager. In a related move, James Keehan has been promoted to Commercial Product Director. James, previously a Group Account Director in the Finance team, will take responsibility for the development of the SEO offering and the creation and rollout of new products and services.

Usman’s appointment and James’ role change are part of a strategy that will see The Search Works strengthen its offering and build on a list of SEO clients that includes VisitBritain, Teletext and easyJet.

Usman has 5 years of experience in search and has worked on a number of high profile clients such as Columbus Direct, Insure For All and Club Direct. In his new role at The Search Works, Usman will work in collaboration with teams across the company, including New Business, Implementation and Operations, to develop tailored SEO strategies for clients and maintain the agency's strong reputation in the industry.

Commenting on his new role, Usman said, “I’m delighted to be joining a company whose heritage in search is second-to-none. I look forward to working with James as we enhance our SEO offering and build on recent successes such as the company’s number one position in the NMA Marketing Services Guide 2007.”

About The Search Works :

Headquartered in London, England, The Search Works is the UK’s leading specialist search engine marketing services agency. Founded in 1999, the company provides pan-European search marketing campaigns using BidBuddy technology and the unparalleled knowledge and expertise of its client services team, enabling clients to achieve higher online visibility whilst measuring and maximising returns from online marketing spend. The Search Works continues to build on its success of the past eight years to deliver considered and highly-targeted search marketing solution services, first rate customer service and technological expertise on behalf of its broad range of blue chip clients including Asda, Comet, EasyJet, Estee Lauder, Eurostar, First Choice, Interflora and The Carphone Warehouse.

In the latest New Media Age Marketing Services Guide, The Search Works was named as the UK’s top search marketing agency with a turnover of £50.18m, nearly double that of its nearest rival. And in 2006, The Search Works was listed as Britain's highest-ranked search marketing company in The Sunday Times TechTrack Top 100.

For further information, please contact:
Tom Pearson / Nichola Waller
Firefly Communications
TheSearchWorksTeam@fireflycomms.com
+44 (0)20 7386 1544

Source : e-consultancy.com

Top 5 Ways To Get Your Site Listed In Google - Fast

Fabian Tan

What are the most effective ways to get your site listed in Google quickly? Let's look at the top 7 ways to attract Google to your site:

Posting in authority forums - Forums often have a high Page Rank, which is crucial for ranking well in the search engines. Be sure to include your website's link in your signature. Don't spam the forums as you'll get kicked out quickly. Post useful content so forum posters will reply to your topic, keeping your topic high up on the page.

Create a blog - Blog sites like Wordpress and Blogger are regarded as authority sites by Google. By creating backlinks in a blog, you can get indexed by Google pretty quickly. You can also post relevant comments on other blogs and recommend your site in the process.

Use social bookmarking/networking sites - Again, make use of authority sites to increase your site's Page Rank. Post useful content at your MySpace blog and include a backlink to your website. Sites like Digg.com are also great for getting quick, quality backlinks for fast indexing.

Squidoo - Squidoo is a blogging platform on steroids. In recent times, Squidoo sites are getting great listings on the search engines. It's a little harder to set up a Squidoo site than it is to set up a blog, but the effort will pay off in spades.

Write articles - Articles are 'viral traffic generators' because they are often syndicated by content publishers when they are posted up at article directories. Use them to build useful backlinks. The more articles you write, the more backlinks you get.

Source : seoarticles4u.com