SEO and the Bottom Line

By Eliza Maledeviz

In order to have a successful business, optimizing its site is very important. For the business site to be ranked at the top, one should optimize its site.
Let us take for an example Dr. Bolar, as soon as he optimized his site, the business site achieved the desired top 10 result in the search engines and directories for some significant keyword phrases. Traffic had enlarged considerably, and users were able to find the business site by the anticipated keywords. Now, he believes that the optimization has plays a role in the business success.

Now, maybe you're asking how efficient the site had been in attracting new patients in his office, which is the bottom line.

Before the optimization, the office had about 2-4 new patients in a week through the site. But at the moment that the business site ranked at the top, the numbers of new patients increases to 50-70 new patients. He's actually searching for new surgeon in his office right now. All of these new patients knew him through the search engines in the Internet. He even got numerous patients from other state, which drove their way just to be in his office. Because of Dr. Bolar's visibility in the Internet, he's small clinic, Georgetown Surgical Clinic, was made into a bigger institution, the Bariatric Institute of Kentucky. That's actually amazing. He's certainly believed in search engine optimization, besides he had end up with a lot of great things through SEO.

Another example who believed that search engine optimization has done great with her business is Kathy Drewien, from Atlanta Relocation. The majority of Kathy's clients find her through the site in the Internet. So Internet presence is very important to her. In 1998 before the optimization was done, she had 14 transactions that gross $100,000 in commissions. And as soon the site was optimized in 1999, it increased to 22 transactions with a gross of $121,500 in commissions. Followed by 2000, again had 22 transactions with a total gross commissions of $165,939. She definitely was willing to say great things about search engine optimization.

Yes, indeed search engine optimization can help you make your business successful. But there is still some point to consider that this is not actually enough. You have to take note that it is also important to make one's site appealing to users. Yes, search engines optimization makes your site be found to users, but you still have to sell your products and services. So it is better to make your site appealing and attractive to users. Work on it.

The main reason why our optimized sites end up getting so much is because we boost the overall appeal of the site, one way is by writing excellent and professional marketing text. These are important as to the bottom line.

Not all business can achieve the best return on investment from a successful optimization. Though, you can consider the low cost of search engine optimization compared to other marketing forms, your bottom line may boost considerably. Just take note that not all search engine optimization consultants are made equally. So search on, and look for the right specialists that can best fit to your needs.

About the author
Article Author Eliza Maledevic from Jump2top.com, a SEO Company. Visit our websites at http://www.jump2top.com, http://www.7seo.com, http://seo.xon.us

source : seoarticles4u.com