Hunger for the Latest Search Engine Strategies Draws Crowds to the Big Apple

Incisive Media announced today that more than 7,000 executives, marketers, business owners, webmasters and web search professionals turned out this year for Search Engine Strategies (SES) New York Conference & Expo. The conference, part of the Search Engine Strategies global series (www.SearchEngineStrategies.com), featured four content-rich days of engaging sessions and an extra day of web search training, both led by sought-after industry experts.

Attendees learned how to optimize ROI through search engine marketing and optimization efforts, and gained early insight into what's coming next in the constantly evolving world of web search. “Hot” sessions included Mobile Search Optimization & Meet the Mobile Search Engines, Auditing Paid Listings & Click Fraud Issues, Ad Agencies: Understanding the Search Difference, and Images & Search Engines.

“We’re proud to organize the world's most comprehensive gathering of search engine marketing and optimization-related professionals,” said Matt McGowan, Vice President of Marketing for Incisive Media. “As the SES shows continue to grow in popularity, we will continue to prove our commitment to highly appealing and instructive programs for this thriving community.”

Web search veteran Steve Berkowitz, senior vice president of Microsoft’s Online Services Group, was the featured speaker. Berkowitz — known for his role in the launch of Microsoft Live Search — discussed Microsoft's moves and ambitions in search.

Additionally, industry corporations capitalized on SES to showcase news of acquisitions. Most notably, Google announced on Friday the 13th that it would acquire DoubleClick for $3.1 billion – a deal that is expected to close by the end of the year. Google anticipates that this partnership will make the Internet more efficient for end users, advertisers, and publishers.

Announced on April 12th, Reprise Media was acquired by the Interpublic Group. It is the intention that Reprise remains independent and serves as a resource to the various IPG agencies, helping when their resources don't allow, including contribution to IPG's search marketing needs.

For additional information about the New York event and other conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.

Contacts
PAN Communications
Ann Shannon, 978-474-1900
ses@pancomm.com

Source : businesswire.com