SEO: Objectives, Process, Tips and Tools

Get a head start on SEO process and techniques

By: Rahul Kumar Gupta

The web is expanding at an exponential rate where every kind of application B2B, B2C, or C2C is looking for an online web presence for increasing revenue, profits, customer base and getting global.

With expansion comes the real “need” for businesses to expose themselves to the potential customers in a way that is seemingly easy for the users to search/find them using some of the most common search engines. An effective web presence is required and SEO (Search Engine Optimization) is a technique that helps in making site and web-pages easily searchable over the internet which results in improving traffic by attracting new visitors

This article examines the SEO objectives, process, tips and offers a set of strategies that could be used to design websites that are more search-friendly. The primary audiences are developers and architects as well as online marketing professionals. The objective of this article to provide a head start for the SEO process and techniques and later professionals can look for more details and other available approaches.

SEO Objectives

Before taking up any project or activity the objective for the same should be clear and quantifiable which is applicable for SEO activity as well. Main and ultimate objective of SEO is “Increase in revenue and profits” for business, but this is an indirect objective and it is an outcome of the following basic objectives

Increase
a. The Online Search Engine presence – Searchable through most of widely used search engines.
b. Search Engine Rankings. – Getting our pages links as a part of first few links in search as result of search for relative keywords/phrase or domain on search engines.
c. The number of visitors on site or page – Increase in both quantity and quality of traffic on website or page results in increase in business and customer base.

Improve
a. The brand visibility and get the competitive advantage.

Reduce
a. The risk of being sidelined in the ever growing world of web.

SEO Process

Every company or individual wants their services, products or information pages to be easily available to the user when the user searches for relevant information over the internet. SEO is the process of improving the volume and quality of traffic to a web site from search engines search results. It is a continuous process and not a one-time event and it starts right from selecting the domain name and continues in development, site marketing and even in hosting. As SEO is continuous process so it has a starting point but it didn’t have any end point. It ends only when it is decided to end online presence.

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